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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Edward Boghosian who wrote (7987)	1/27/1998 7:15:00 PM
From: Edward Boghosian	Read Replies (1) \| Respond to of 213173

I wouldn't be too happy with Apple closing at 191/8, if I were a trader. Apple is playing with danger at this price and I hope tomorrow brings in buying. The glow of the profit report is fading and now there's very hard work ahead for Apple. What Apple does with Claris is immaterial for the long term price of the stock. Its effect on the stock will be short lived. Apple still has to sell computers.

To: Edward Boghosian who wrote (7987)	1/30/1998 7:59:00 PM
From: Marc Newman	Read Replies (3) \| Respond to of 213173

Ed, the market share question continues to bubble around Apple. Interesting that the new ads go right for the biggest perceived weakness of the Mac, lack of software. It appears that the Canon "problem" is once again an Apple engineered situation, ala Best Buy: news.com Note "The agreement is a setback for Apple Computer. Apple was Canon's exclusive U.S. brand and one of the few U.S. brands to sell well in Japan. Falling sales of Macs, however, prompted Apple to seek a new partner, Canon executives said." Hmm, the agreement is a setback yet Apple made the switch. Some setback. Anyway, on one hand I don't worry much about the marketshare since I think we're getting close to convergence, either w/Rhapsody, Java, Merced, or some other solution. Another couple years ought to do it. In the meantime, I tell myself that Apple's business model is to get good margins on what it does sell, the Mercedes solution. I'm not sure competing with Compaq is the way to riches. I also assume that in some way or other, Apple will show up in the sub-$1000 market soon, with a product that makes sense. Since they are now coming up with a G3 consumer bundle w/modem and software, the first sub-$1000 entry might be the remaining stock of 6500s. But instead of marketing them as closeouts, they have to market them as Apple's first sub-$1000 computer (notwithstanding the Mac Classic of course). OT-- Message 2542875 "Therefore, a gentleman's bet that the 1st [fiscal] qtr. of 98 will be a loser. By how-much, I don't know." I think we're both glad I won this one. Message 2893643 "Apple will show a disappointing Christmas quarter. Before this quarter started, it was obvious, Apple could not introduce new machines, get them to stores, promote them and expect a successful quarter let alone make money. As they say: 'too little, too late.'" Stock price can certainly make us doubt how well the company is executing. I was having my doubts when we hit $13 again as well. But now we're all feeling pretty good. And finally my belated answer to your question << Message 3129621 >> about my entry points: I did buy at 17 1/2 or so, just like you, but sold them off just below $21 on Nov. 10. Then another stock kept me from buying back into AAPL until I got a 1/4 position in the fifteens, 1/4 in the fourteens, and 1/2 in the low thirteens. Sold these at 19 1/2 or so on Jan. 6, but then bought back in the mid-nineteens for the bump to the twenties that never came. I had to sell them at 17 3/8. That was my reference to the two-point loss. I then bought back in at 17, sold at 18 1/4, bought back at 17 3/8 and 18, and sold again at 19 9/16. It's been a crazy month. Good luck to you in Feb., Marc