Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Triluminary who wrote (45662)	1/26/1998 11:20:00 AM
From: the Druid	Read Replies (2) \| Respond to of 58324

The Iomega ad at 3rd quarter is no good. No "ZIP" to it. So every member of the family can store one's stuff on his/her own disk. So what? What is the point? Capacity v.s. the old floppy? Convenience? Trendy to use? I do not see the point.

To: Triluminary who wrote (45662)	1/26/1998 11:37:00 AM
From: IGL	Read Replies (1) \| Respond to of 58324

I don't know who did this add, whose idea was it, but it did not serve the purpose a bit. What is a purpose of any TV commercial: if the use of the merchandise is known prove it's better then others in the same field (quality, cost, etc...) else answer the question: what is it? (For people who don't know) answer the question: why I need it? (For both, who knows and who don't) Iomega's commercial completely failed to answer both questions. I agree with Joe Kernan from CNBC, at about 8:10am this morning he in a very sarcastic way asked the other guy if he watched IOM commercial and what it was about? With all honesty, I like that company, (not their stock) but what was that commercial about. I trully believe that most of the people did not even understand that it's somehow related to the computers and those who did, did not understand why would they need ZIP. Man, there are so many ways to show the needness of the ZIP for the teenagers, programmers, CEO's, salesmen, people browsing the Internet, students, all kind of people. It is so easy in ZIP's case, merchandise it SO commerciable, so easy to convience people that they need ZIP, and none of it was done. I am really, really upset. This thread could come up with much better add. I could come up with much better add. Almost anyone could come up with the better add. KE, you need to find another advertising agency. igl.