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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: stock4U who wrote (45672)1/26/1998 12:27:00 PM
From: Triluminary  Read Replies (2) | Respond to of 58324
 
RE: Commercials

I liked the Condor ad. It was the family ad that I found wanting.

Regards,

mark_b



To: stock4U who wrote (45672)1/26/1998 4:23:00 PM
From: Brendan2012  Read Replies (1) | Respond to of 58324
 
>>That decision, according to David Henry, vice president for worldwide marketing at Iomega in Roy, Utah, came after research showed that early awareness of the spot -- in what had already been the company's biggest consumer campaign -- had been strong.<<

This is important. Iomega didn't just decide to spend 100M without having some reason to believe that it would work.

Brendan


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