The “Stop Hate for Profit” campaign will begin calling on major companies in Europe to join the boycott, Jim Steyer, chief executive of Common Sense Media, said in an interview with Reuters on Saturday. Since the campaign launched earlier this month, more than 160 companies, including Verizon Communications (VZ.N) and Unilever Plc (ULVR.L), have signed on to stop buying ads on the world’s largest social media platform for the month of July.

Free Press and Common Sense, along with U.S. civil rights groups Color of Change and the Anti-Defamation League, launched the campaign following the death of George Floyd, an unarmed Black man killed by Minneapolis police.

The “Stop Hate for Profit” campaign will begin calling on major companies in Europe to join the boycott, Jim Steyer, chief executive of Common Sense Media, said in an interview with Reuters on Saturday. Since the campaign launched earlier this month, more than 160 companies, including Verizon Communications ( VZ.N) and Unilever Plc ( ULVR.L), have signed on to stop buying ads on the world’s largest social media platform for the month of July.

Steyer has been teaching courses as a professor at Stanford University in political science, education, civil rights and civil liberties for 28 years. [16] [17] He also authored two books: The Other Parent: The Inside Story of the Media’s Effect on our Children, which focuses on the effects certain media and government regulators have on children, and Talking Back to Facebook: The Common Sense Guide to Raising Kids in the Digital Age. [18] His former students include New Jersey Senator Cory Booker, former National Security Adviser Susan Rice, and Chelsea Clinton, who he raved was such a “star student” that he hired her as a teaching assistant and research aide. [19]
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Since 2002, Steyer has donated over $5,300 to Democratic candidates, including $2,300 to Hillary Clinton's 2016 presidential campaign. [50]

Steyer raised money for Hillary Clinton, [36] and hosted a fundraiser on her behalf at his Burlingame home. [71] [72] Steyer contributed $87,057,853 in funds exclusively to Democratic Party candidates during the 2016 election cycle. [73] [74]

Trump impeachment campaign

Beginning in October 2017, Steyer spent approximately $10 million for a television ad campaign advocating the impeachment of Donald Trump, and more on a digital ad campaign to call for Trump's impeachment. [75] [76] In the ad, Steyer identifies himself only as an "American citizen" and alleges that Trump "brought us to the brink of nuclear war, obstructed justice at the FBI and, in direct violation of the Constitution, has taken money from foreign governments and threatened to shut down news organizations that report the truth." Trump responded by calling Steyer "wacky and totally unhinged." [77] [78]

The Need to Impeach campaign led to speculation that Steyer was planning a run for California governor or California senator in 2018, although he did not do so. [79] In March 2018, Steyer launched a 30-city town hall tour [80] and, going into the fall election season, the campaign had amassed close to 6 million petition signatures. [81]

Steyer stepped down from his role as President at Need to Impeach in July 2019 when he announced his presidential campaign. As of 2019, he has reportedly spent over $70 million in the effort. Steyer said Need to Impeach will continue under new leadership and named Nathaly Arriola, as the new Executive Director. [82]