To: Julius Wong who wrote (166237 ) 12/22/2020 8:45:19 PM From: TobagoJack Read Replies (1) | Respond to of 219502 <<Elon>> ... more kibitzing from Bloombergbloomberg.com Tesla Stock Price on Collision Course With Apple Car The iPhone maker knows something about consumer products. Mark Gongloff 23 December 2020, 05:42 GMT+8 TFW Apple is your competitor. Photographer: Win McNamee/Getty Images North America Mark Gongloff is an editor with Bloomberg Opinion. He previously was a managing editor of Fortune.com, ran the Huffington Post's business and technology coverage, and was a columnist, reporter and editor for the Wall Street Journal. Read more opinion Follow @markgongloff on Twitter LISTEN TO ARTICLEThis is Bloomberg Opinion Today, an assembly line of Bloomberg Opinion’s opinions. Sign up here . Today’s AgendaApple is a real threat to Tesla .We’re gonna need a bigger stimulus .Unless we’re airlines . Low muni bond rates have been a lifeline.Apple Car Looms in Tesla’s Rearview Mirror A common time-travel fantasy involves going back to buy a bunch of, like, Apple stock just before it takes off. A handful of lucky Tesla fans have been living that dream this year, watching modest investments in the electric-car maker turn them into paper millionaires basically overnight. But something about this hockey-stick-shaped chart feels less Apple and more Pets.com: There are of course a bunch of good reasons to buy Tesla stock. But there are also a bunch of good reasons to wonder if it should be quite this expensive. Here’s another chart, via Axios: Electric vehicles are the future and deserve every bit of our enthusiasm and investment. But all of those companies in the blue column of that chart get this just as much as Tesla does. And now another very worrisome competitor is apparently in the hunt: Apple. It's been dabbling halfheartedly in car design for years but reportedly is on track to crank out a self-driving EV by 2024. It’s too soon to call the Apple Car or iCar or whatever a Tesla-killer. You’ll probably have to buy an annoying Lightning connector to plug the thing in. And yet, as Tim Culpan points out, Apple knows something about making consumer products that Tesla doesn’t : It keeps branding and design in-house while outsourcing the actual manufacturing. As Liam Denning has chronicled for years, Tesla struggles to churn out cars, perhaps partly because it insists on keeping the whole process so close that Elon Musk can camp out on the factory floor. Tim Cook sleeps in a nice house, and his company has a more sustainable stock price, partly because Apple understands that’s not necessary.