John Rieman: LSI up sharply; LSI & Sanyo!
LSI Logic and Sanyo Align to Deliver Complete DVD Player Manufacturing Kits
Combination of LSI Logic DVD Decoder Chip and SANYO DVD Player Drive Enables
Manufacturers to Reach High Production Volumes Quickly and Cost-effectively
MILPITAS, Calif., Feb. 2 /PRNewswire/ -- LSI Logic Corporation
(NYSE: LSI), the leading system-on-a-chip company for consumer electronics,
and SANYO Technosound Co., Ltd., today announced that they have formed a
strategic relationship to jointly deliver and promote complete manufacturing
kit solutions for DVD second-generation players.
The alliance with SANYO underscores LSI Logic's strategy of establishing
relationships with major suppliers of DVD player drives to deliver complete
solutions and ensure the availability of key components. SANYO will
contribute its high-quality DVD player drive to the ready-to-implement
manufacturing kit, which is based on LSI Logic's DVD reference design. The
kit also provides comprehensive software, hardware, debug, and test
components. By minimizing bill of material costs, the manufacturing kit
enables OEMs to develop and manufacture affordable, high performance DVD
player products.
"LSI Logic and SANYO share the same vision for leading the development of
mass markets for high-quality second-generation DVD players throughout the
world," said Alain Bismuth, director of marketing for Consumer DVD products at
LSI Logic. "Our relationship with SANYO is particularly important for the
burgeoning consumer electronics markets where SANYO has long-established
strong sales and marketing channels. This relationship also ensures the
availability of key components such as DVD drives and decoder chips -- an
important consideration for manufacturers."
"This alliance truly builds on the strengths of each company," said Tokuo
Yokota, Manager, Product Planning Department at Sanyo Technosound Co. Ltd.
"LSI Logic is contributing its expertise in system-on-a-chip technology for
high-volume consumer products, and SANYO is contributing high-quality player
drives and consumer market knowledge. The LSI Logic DVD decoder chip and
SANYO DVD player together constitute a powerful platform that meets all
reference design standards, which manufacturers require and the market
demands."
SANYO DVD Player Drive
SANYO is a recognized supplier of leading edge DVD player drive
technology, combining technological expertise with the manufacturing capacity
to supply demanding consumer markets. SANYO's DVD player drives feature local
interfaces, which eliminates the overhead required for ATAPI drives and makes
the drives easy to implement in consumer DVD player systems. The drives also
feature a built-in buffer track for additional cost savings for manufacturers.
DVD Player Manufacturing Kit
The LSI Logic manufacturing kit is a cost-optimized, high-performance
reference design for second-generation DVD players. It provides complete
manufacturing-ready specs and components, including test and validation
software, and is designed to dramatically accelerate time-to-market and
time-to-volume cycles.
The kit leverages all of the advantages of the L64020 DVD Decoder,
including superior-quality video and audio playback, full compliance with
industry standards, and the most versatile, highest-quality "trick modes"
(e.g. fast forward, freeze frame, slow motion) available in the industry
today.
The kit also allows for customization of hardware and software features
for high-value, end-user differentiation of products. Manufacturers can
enhance trick-play features, customize navigation software (user interface)
for a specialized "look and feel," add more memory or higher performance NTSC
and PAL encoders, or implement different 3D sound technology.
Hardware components include the L64020 integrated DVD audio/video decoder
system-on-chip, the SANYO DVD Player Drive, an off-the-shelf micro-controller,
single 16Mbit/81MH SDRAM for MPEG-2 processing, off-the-shelf NTSC/PAL
encoders and CSS decryption, 3D Sound and Karaoke. Software components
include device drivers, DVD and Video-CD navigation software, OSD and SPU
support, and front-end software.
About SANYO Technosound Co., Ltd.
SANYO Technosound., Co. Ltd., based in Osaka, Japan, develops,
manufactures, markets and supports a variety of audio, video and
telecommunications products for business and consumer markets.
Established in April, 1997, Sanyo Technosound Co., Ltd. is a wholly-owned
subsidiary of SANYO Electric Co., Ltd., which manufactures a broad range of
electronic products including video equipment, audio systems, home appliances,
information systems, electronic devices, batteries and other products. SANYO
Electric reported sales in fiscal 1997, ending March 31, 1997, of
US$14,460 million from operations in 27 countries.
About LSI Logic
LSI Logic Corporation, The System on a Chip Company(R), is a leading
supplier of custom high-performance semiconductors, with operations worldwide.
The company enables customers to build complete systems on a single chip with
its CoreWare(R) design program, thereby increasing performance, lowering
system costs and accelerating time to market. LSI Logic develops
application-optimized products in partnership with trendsetting customers, and
operates leading-edge, high-volume manufacturing facilities to produce
submicron chips. LSI Logic is headquartered at 1551 McCarthy Boulevard,
Milpitas, California 95035, 408-433-8000, www.lsilogic.com.
SOURCE LSI Logic Corporation
CO: LSI Logic Corporation; SANYO Technosound Co., Ltd.; SANYO Electric Co.,
Ltd.
ST: California
IN: CPR
SU: PDT
02/02/98 08:21 EST prnewswire.com
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