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Non-Tech : Datek Brokerage $9.95 a trade -- Ignore unavailable to you. Want to Upgrade?

To: Marc D. who wrote (6543)	2/1/1998 7:03:00 PM
From: Peter Stern	Read Replies (15) \| Respond to of 16892

Ok Ok... Look, Datek Online will do options. We have to. People want to trade options. And when we do it will be done the right way. Fast. Simple. Inexpensive. How is this in the meantime? ****************************************************************** We are excited to announce that starting Monday, Feb. 1, Datek Online, the nation's fastest growing online brokerage, will have an entirely new website. The web address will stay the same but, as you will see, we have made www.datek.com even better! The site has been entirely re-built and now includes: - Additional services, including mutual fund trading and check-writing - All new research providers, offering you the best research on the web_for free of course! - Direct links to research right from your portfolio or quote pages - An enhanced and user-friendly Help Desk section. - Context sensitive pop-up help in our trading section - More server capacity 'under the hood' - Access to account options online, including address changes and wire requests Logging In ------------ When you go to the new Datek Online Login page, you will have the option of using either our Enhanced services site (the green login button), or the "Classic" Datek Online services site (the purple login button). The new site uses JavaScript and frames to aid in navigation. It is best accessed with a 3.0 or higher version of an Internet browser. We highly recommend upgrading your browser to 4.0 if you have not done so already. (Research services and account options will not be available at all from the "classic" site.) More Capacity ----------------- While we have always had more than enough capacity to handle several times our customer's trading volume, we have added even more web servers to the site. Additional optimizations have been made to the back-end engine as well. This will enable us to provide you with free real-time quotes even faster. Mutual Funds --------------- Currently you can obtain mutual fund quotes with the 'mutual funds' option and research on thousands of mutual fund offerings through Thomson Investors Network. Why provide mutual fund research and quotes? In just a few days, Datek Online will let you trade mutual funds as well as Nasdaq and listed stocks. We will start with over one thousand mutual funds, and we will have several thousand funds available on our trading site within a few weeks. Mutual Fund Quotes and research are available right now for over 10,000 mutual funds. HelpDesk and Pop-up Help -------------------------------- The new HelpDesk represents what we feel is the best-indexed source of information of any online broker. It has been compiled from all the questions that our customer support agents see daily, and is one of the best ways to answer any of your questions. Additionally, a dynamic help feature has been added to the trading section. Simply click the 'little blue (i)" and a helpful context-sensitive window will pop-up. New Research Services ------------------------------ We now have integrated news, charts, and research throughout our site. Investors are now only a mouse-click away from these resources everywhere on the site. These research tools are from well-known information providers including, BigCharts, News Alert and Thomson Investors Network. BigCharts, which provides tools for the interactive charting of financial information, was rated one of the best resources on the Internet for financial information by Barron's in 1997. News Alert, a comprehensive source for real-time national, international, financial and business news, also offers up-to-the minute financial market data, research and reports from sources including Reuters, Business Wire and PR Newswire. Thomson Investors Network is a leading provider of financial information to all sectors of the global financial and corporate communities. We encourage you to explore the new Datek Online. We appreciate all of the valuable suggestions that our customers have given to shape the new www.datek.com. We know you will appreciate the advantages that this new site will offer you. As always, thank you for trusting your trade to Datek. Peter Stern Chief Technology Officer Datek Online datek.com