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To: Gary Korn who wrote (33058)2/3/1998 11:47:00 AM
From: blankmind  Read Replies (1) | Respond to of 61433
 
I would prefer to purchase from someone who sold me on the advantages of his/her product, rather than from someone who simply disparaged a competitor's product.- gary korn

the dispraging of a competitor's product can prove to be very useful when deciding whose product to purchase. vendors will not tell you of their own product weaknesses, but will tell you of competitors weakneses if you let the vendor know whose products you are considering. asnd was not telling isp's of heating problems in the tnt, but you can bet other vendors were.



To: Gary Korn who wrote (33058)2/3/1998 11:48:00 AM
From: username  Respond to of 61433
 
precisely, Gary. Now, I don't want to give you the idea that I know what is going on at CSCO, 'cause I don't. As far as I can see, their Sales Crew is doin' just fine.

Here is what I do know; the Number One Rule in Public Relations is "Don't lie."

If there is some "creative marketing" going on there, then the ultimate outcome will be negative. It may take time, but in Sales, you can't break that rule and not pay the price. Also, I would like to see, (not necessarily here, a private message is fine), an example/link of what someone considers to be "negative" PR from CSCO. I can make a good judgement once I see that, I'm pretty familiar with this area. Also, I know that if I were selling stuff at CSCO, it would not be hard to think of some negative stuff about the competition, because, hey, I'm there to make a deal! Finally, we know that in many cases, the person that shakes the hand and signs the contract is not necessarily the person that knows the most about the products.