To: Maya who wrote (29118 ) 2/4/1998 11:01:00 AM From: BillyG Read Replies (1) | Respond to of 50808
Natl Semi launches single-chip PC project TEL AVIV, Feb 4 (Reuters) - National Semiconductor Corp announced on Wednesday that its design centre in Israel would develop the company's single-chip PC product it hopes to introduce commercially by June 1999. "We plan to dominate the market for information appliances," National chairman and chief executive Brian Halla told a news conference. "We want to get to a point where you can plug a PC into a car and make it truly ubiquitous." The new product will incorporate graphics, audio, multimedia video and digital video disc (DVD) to provide a complete system-on-a-chip solution for low cost PCs and information appliances. "I believe we will see sub-$500 PCs become a phenomenon before some time," Halla said, noting that its single-chip product would cost under $100. National will invest $100 million to $150 million company-wide in the project over the next 18 months, Halla told Reuters. He predicted the market for this product would reach 600 million units a year. National will semi-customise the chips, working initially with three or four customers, whom Halla would not name. One will be a "tier one" PC company, he said. A Chinese maker of software that can download a web page and translate it into Chinese in seconds would be a candidate, he added. Following a series of recent acquisitions, including those of Cyrix Corp and Mediamatics last year, National has "all the pieces" to make the single-chip PC, Halla said. Cyrix makes clones of Intel Corp microprocessors whileMediamatics makes MPEG technology for bringing multimedia video to the desktop. National will continue with its strategy of acquiring rather than developing technology. "It makes more sense to buy versus make when the market moves so fast," Halla said. "Any company doing exciting interface applications like voice, audio, graphics is interesting to us." The Israeli design centre, which employs 200 workers, mainly engineers, will add 70 more employees to work on the project.