Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: cruncher who wrote (46944)	2/5/1998 5:16:00 PM
From: Gary Wisdom	Read Replies (2) \| Respond to of 58324

(Yet another) Syquest press release I've bold faced the funniest parts. Thursday February 5, 4:44 pm Eastern Time Company Press Release SyQuest Awards Ad Account to Bozell Silicon Valley FREMONT, Calif.--(BUSINESS WIRE)--Feb. 5, 1998--SyQuest Technology, Inc. (NASDAQ:SYQT - news), the inventor of the high-performance removable cartridge technology, has awarded its global advertising account to Bozell Worldwide, Silicon Valley. (who'll take payment in stock, no doubt) The maker of the popular new SparQ drive and the multiple-award-winning SyJet drive, SyQuest develops personal and professional products that help people everywhere explore their creativity. The new ad campaign will build on the aggressive strategic positioning foundation launched last summer by SyQuest in partnership with the strategic marketing firm, The Silakhan Route. ''SyQuest has built a reputation for developing products that our customers can depend on,'' said Gary Marks, executive vice president of marketing for SyQuest. ''We selected Bozell because of its successful track record in expanding brand and product recognition as well as its expertise in the consumer technology sector.'' Specializing in high-technology clients, Bozell Silicon Valley is a new full-service arm of Bozell Worldwide. ''SyQuest is armed with a strong product line and an excellent market opportunity,'' said Kathryn Lewis, General Manager, Bozell Silicon Valley. ''We look forward to turning this opportunity into consumer sales by combining innovative thinking with a full pallet of communications tactics.'' Bozell Worldwide is the 11th largest U.S. advertising agency with more than 90 offices in over 50 countries. It is a unit of True North Communications Inc. [NYSE:TNO - news], the sixth largest advertising agency holding company with over 300 offices worldwide. Based in Fremont, Calif., SyQuest Technology, Inc. has shipped more than 17 million cartridges that people use to expand their ideas and creations. SyQuest (SYQT) is publicly traded on NASDAQ's National Market System. Visit the company's Web site at syquest.com. This news release contains forward-looking statements that involve risks and uncertainties, including competition in the marketplace for the company's products, and other risks detailed from time to time in the SEC reports filed by SyQuest including its most recent reports on Forms 8K, 10K and 10Q. Note to Editors: SyQuest is a registered trademark and the SyQuest logo, SparQ and SyJet are trademarks of SyQuest Technology, Inc. All other brands or trade names are the property of their respective companies.