Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: HardMoney who wrote (47089)	2/6/1998 10:52:00 PM
From: Naggrachi	Respond to of 58324

What does SEC filing SC 13G mean??? eom

To: HardMoney who wrote (47089)	2/7/1998 9:06:00 AM
From: jwk	Read Replies (3) \| Respond to of 58324

>> Prices of IOM drives are coming down my friends....hopefully it'll be because the company planned it. << Frank -- When the ad campaign was first announced, I suggested that it was a good idea to fire the initial salvos with prices at max level. Then, as awareness, recognition, and demand increased, the ads could be tweaked to include a strategic price reduction element. When KE was challenged by a couple of analysts in the CC as to why IOM didn't just go with price reductions, he said that without creating additonal awareness beyond the current pool of buyers, the pull of price reductions would be wasted on uninformed consumers who didn't understand what removaeble storage was or why they needed it. (imho, he really screwed-up his presentation of this key element of the call) With KE's reputation as a marketing genius and builder of companies ( and his suspect abilitty to successfully run the day to day stuff a large scale, maturing operation), I think that the 1-2 punch of an ad campaign / strategic price manipulation really butters his bread. He and the Board can always hire some VP level talent to over-see the daily ops of a maturing company. Perhaps we're better off if KE gets to focus on creative marketing and sales issues. I also hope that he has been made to listen to his preformance on the last cc and that he has hired a speech coach!