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To: Mikhail Rasolis who wrote (7438)2/17/1998 8:10:00 PM
From: LRS  Read Replies (1) | Respond to of 27307
 
<<William, if it's so "straight forward" would you be able to explain
how Yahoo knows that user X looking at Yahoo page is different from
user Y who looked at the same page half an hour ago?>>

That's actually a good point since I use my laptop at work, and my desktop at home--same user but different computers.

Then again, who cares?...this scam is all about ripping off stupid advertisers who will readily tell you that half of advertising dollars is a waste of money (it's just not clear which half is wasted....). Just buy YHOO and be content that you are a part of history in the making...we are going to $420!



To: Mikhail Rasolis who wrote (7438)2/17/1998 8:38:00 PM
From: Bill Harmond  Read Replies (1) | Respond to of 27307
 
Yahoo relies on third-party research. I think MediaMark was cited in their last release on unduplicated reach. Yahoo could (and probably does) track cookies, too, but for credibility reasons in the trade, they need to rely on third-party published research.


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