To: BillyG who wrote (29676 ) 2/19/1998 3:56:00 PM From: John Rieman Read Replies (1) | Respond to of 50808
SkyStream...............................................ijumpstart.com SkyStream Forms Satellite Television Equipment Alliance <Picture><Picture><Picture> Skystream Corp., a Mountain View, Calif.-based provider of digital television broadcasting equipment, formed a strategic alliance with International Datacasting Corp. to broadcast data via satellite. International Datacasting, an Ottawa-based provider of global data broadcasting for the satellite television industry, has more than 15,000 digital satellite Earth stations worldwide. Both privately held companies are looking to seize upon opportunities created by the FCC's recent mandate that television broadcasters begin digital broadcasting this year and shift to all-digital broadcasting by 2006. Skystream's broadcast headend facilities accept a range of digital data inputs, such as digital television programming and Internet data, and assembles them for broadcast across any medium. Data broadcasting is expected to be one of the most revolutionary changes to result from the shift to digital television in the United States, James Olson, president and CEO of Skystream, told sister publication Communications Today. A potential market of $2 billion will emerge during the next five years for products that integrate multiple types of programming and data into a broadcast stream, Olson said. Such broadcast streams could be delivered via satellite, cable or traditional terrestrial broadcasting, he added. "We have not seen any particular products that are as interoperable as our own that have the ability to integrate multiple data and video signals into the broadcast system," Olson said. "The data networking world today is composed of equipment that takes data and moves it to any other point in that network. Broadcasters need interoperable networking equipment that allows them to take digital video from any source and send it to anyplace in their network. It is not much different than the way businesses transmit sales data at the end of each day." Jimmy Schaeffler, a television broadcasting consultant who heads The Carmel Group, of Carmel, Calif., said, "There is a major market for equipment to integrate all of these different digital bit streams for broadcast."