NEWS!
ZULU-Tek Announces Strong Continued Growth With $39 Million In Total 1997 Revenue, Exceeding Doubleclick By 22%
PR Newswire - February 24, 1998 09:47
NETZ %CPR %ERN V%PRN P%PRN
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ZULU-tek's SOFTBANK Network More Than Doubles in Size,
Signs Over 50 Leading National Advertisers in First 120 Days of Operation
EL SEGUNDO, Calif., Feb. 24 /PRNewswire/ -- ZULU-tek, Inc.
(OTC Bulletin Board: NETZ) which recently acquired a controlling interest in
SOFTBANK Interactive Marketing (www.simweb.com), today announced total 1997
revenue of $39 million, exceeding that of its nearest competitor,
DoubleClick's reported revenues, by 22%.
SOFTBANK Interactive Marketing also announced today that The SOFTBANK
Network more than doubled in size, attracting 32 new, quality Web sites
as affiliates in its first 120 days of operation. As a result, The SOFTBANK
Network increased the number of available impressions by more than 135
percent. Most recently, four new Web sites have joined The SOFTBANK Network:
National Hockey League, Movie Guide Network, System Optimization and Mental
Health. This brings the total number of affiliates to 53 sites.
Since its launch, more than 50 leading, national advertisers have signed
contracts on the Network, including diverse brands such as AT&T, American
Stock Exchange, Disney, Dow Jones, Fuji, First USA, Fischer/Price, GTE,
Microsoft, Schwab, Sprint and Toshiba. In recent weeks, American Banker,
Bell South, Beneficial, Intel, Sierra On-Line and United Airlines have
also signed Network contracts.
"We are extremely pleased by the market's strong response to The SOFTBANK
Network and the Web advertising network category in general," said Ted West,
Executive Vice President of Development. "We believe that the DoubleClick IPO
focuses well-deserved attention on the industry -- particularly those high-
growth companies with proven revenue-generating abilities such as ZULU-tek."
The state-of-the-art "beyond-the-banner" products from echoMEDIA
Technology, another ZULU-tek subsidiary, are being integrated with the
innovative Internet advertising sales, content sponsorship and promotional
offerings available on The SOFTBANK Network. ZULU-tek is positioned to
leap-frog the current capabilities of Internet advertising firms by
utilizing this "beyond-the-banner" advertising technology to deliver
movie-quality Internet ads to each end user. The technology solves a key
industry problem by delivering the appropriate file type to each end user
based on modem speed.
SOFTBANK Interactive Marketing, Inc. is a market leader in interactive
media sales, providing both media clients and advertisers with results-
oriented interactive marketing solutions. The company is the largest single
source of Web impressions in the world and represents many of the Web's most
prestigious sites. Headquartered in Los Angeles, the company also
maintains offices in Atlanta, Boston, Chicago, Dallas, London, New York
and San Francisco. ZULU-tek, Inc. is the only vertically integrated Internet
company with in-house technical development and support for Internet, CD-ROM,
and digital advertising as well as E-commerce applications.
SOURCE ZULU-tek, Inc.
/CONTACT: Linda Segervall of SOFTBANK Interactive Marketing, 415-263-8182,
or Investor Relations of Wall Street Equities, Inc., 401-846-1100/
/Web site: echomedia.com and wwww.simweb.com
(NETZ) |
