NETZ...
Frederick:
This is probably why NETZ is moving today:
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EL SEGUNDO, Calif.--(BUSINESS WIRE)--Feb. 24, 1998--
ZULU-tek's SOFTBANK Network More Than Doubles in Size, Signs Over 50 Leading National Advertisers in First 120
Days of Operation
ZULU-tek, Inc. (OTC BB:NETZ) which recently acquired a controlling interest in SOFTBANK Interactive Marketing
(www.simweb.com), today announced total 1997 revenue of $39 million, exceeding that of its nearest competitor,
DoubleClick's reported revenues by 22%. SOFTBANK Interactive Marketing also announced today that The SOFTBANK
Network(SM) more than doubled in size, attracting 32 new, quality Web sites as affiliates in its first 120 days of operation. As
a result, The SOFTBANK Network increased the number of available impressions by more than 135 percent. Most recently,
four new Web sites have joined The SOFTBANK Network: nhl.com, Movie Guide Network, System Optimization and
Mental Health Net. This brings the total number of affiliates to 53 sites. Since its launch, more than 50 leading, national
advertisers have signed contracts on the Network, including diverse brands such as AT&T, American Stock Exchange,
Disney, Dow Jones, Fuji, First USA, Fischer/Price, GTE, Microsoft, Schwab, Sprint and Toshiba. In recent weeks, American
Banker, Bell South, Beneficial, Intel, Sierra On-Line and United Airlines have also signed Network contracts. "We are
extremely pleased by the market's strong response to The SOFTBANK Network and the Web advertising network category
in general," said Ted West, executive vice president of development, SOFTBANK Interactive Marketing. "We believe that the
DoubleClick IPO focuses well-deserved attention on the industry -- particularly those high-growth companies with proven
revenue-generating abilities such ZULU-tek." The state-of-the-art, "beyond-the-banner" products from echoMedia
Technology, another ZULU-tek subsidiary, are being integrated with the innovative Internet advertising sales, content
sponsorship and promotional offerings available on The SOFTBANK Network. ZULU-tek is positioned to leap-frog the
current capabilities of Internet advertising firms by utilizing this "beyond-the-banner" advertising technology to deliver
movie-quality Internet ads to each end user. The technology solves a key industry problem by delivering the appropriate file
type to each end user based on modem speed. SOFTBANK Interactive Marketing, Inc. is a market leader in interactive
media sales, providing both media clients and advertisers with results-oriented interactive marketing solutions. The company is
the largest single source of Web impressions in the world and represents many of the Web's most prestigious sites.
Headquartered in Los Angeles, SOFTBANK Interactive Marketing also maintains offices in Atlanta, Boston, Chicago, Dallas,
London, New York and San Francisco. ZULU-tek is the only vertically integrated Internet company with in-house technical
development and support for Internet, CD-ROM, digital advertising and e-commerce applications.
Note to Editors: nhl.com is a registered trademark of the National Hockey League.
CONTACT: SOFTBANK Interactive Marketing
Linda Segervall, 415/263-8182
linda_segervall@simweb.com
www.simweb.com
or
Wall Street Equities, Inc.
Investor Relations, 401/846-1100
www.echomedia.com
Jim |
