To: 2brasil who wrote (8902 ) 2/25/1998 11:37:00 AM From: bananawind Respond to of 152472
All... Somewhat OT... re telecom R&D efficiency.... ( BW)(PRTM) Top Performers in Telecom Equipment Segment Enjoy 3-1 Advantage in Revenue Growth and Profitability Business/Technology Editors WESTON, Mass.--(BUSINESS WIRE)--Feb. 25, 1998-- These are some of the results from the 1997 Product Development Benchmarking Study by management consultants Pittiglio Rabin Todd & McGrath. 288 companies representing $40 billion in R&D spending participated in the study; 59 were in the telecommunications infrastructure equipment segment. The 1997 Product Development Benchmarking Study from management consultants Pittiglio Rabin Todd & McGrath reveals that top performers in the telecommunications infrastructure equipment industry enjoy a three-to-one advantage in revenue growth and profitability as well as a 65% advantage in gross margins compared with the industry average. "The most impressive aspect of the business performance indicators measured in the study is that the gap between top performers and the industry average has been fairly consistent over the last three years," notes PRTM Director Kayvan Shahabi, the segment's Study Lead. "Given the dynamic nature of the industry, this points to a healthy product development pipeline." One of the driving forces behind this performance is the gap in time-to-market performance, according to Shahabi. "For platform projects (those that implement the first product or new products in a major new product line), time-to-market of top performers was one-half that of average performers: 53 weeks, compared to 102 weeks. For major projects (those that required a major change to an existing product or addition to an existing product line), the results were similar: 37 weeks, compared to 73 weeks. "The study also shows that top performers have great closing speed," adds Shahabi. "The top performers' schedule slip rate in early phases of product development exceeds that of the industry average, yet they improve on the timelines by as much as 70% at the end of the project. This supports product development pundits' most widely chanted product development mantra-- 'spending more time upfront yields benefits downstream.' " Another key finding of the study is in the area of wasted development spending (the sum of all spending for projects canceled during the development phase or beyond), where the industry average was an amazing 45 times that of the top performers. "It's difficult enough to deliver results with the scarce resources projects are assigned these days," says Shahabi. "It's inexcusable to waste any of them." Of all seven industry segments represented in the study, telecommunications equipment was notable in delivering the largest number of major projects per million dollars of R&D spending: Its 3.8 projects were head and shoulders above other industries' performance along this metric, from automotive's 2.7 to semiconductor's 1.0 and computers' 0.7. The telecommunications equipment segment also had a low metric for wasted development spending-at 9.8% it was bested only by the medical devices segment (9.0%). Besides an analysis across the seven industry segments of the study-aerospace/defense, automotive, chemicals/plastics, computers/electronic equipment, medical devices/diagnostics, semiconductors, and telecommunications equipment-the study offers analyses of the impact on performance of a company's level of product development process maturity. It compares companies to a process maturity model developed by PRTM. The model categorizes companies in one of four stages: -- Stage 0 - Informal Management (No standard practices are in place) -- Stage 1 - Functional Management (Development practices are formalized functionally) -- Stage 2 - Project Management Excellence (Practices are aligned for effective project management) -- Stage 3 - Portfolio Management Excellence (Strategy and execution practices are aligned for effective portfolio management) The study shows that as companies move from a functional management focus (Stage 1) to an emphasis on project management (Stage 2), performance improves across a spectrum of measures. However, major gains are attained only when companies become mature in their project management process. For companies transitioning into a project management orientation, their time-to-market and pipeline throughput performance actually deteriorates. Relative Performance by Stage in Key Metrics Functional Transitional Mature Stage 2 Stage 2 Revenue Growth Rate 0 + ++ Wasted Development Spending 0 + ++ Commercialization Success 0 + + Goal Attainment 0 + + Marketplace Renewal 0 + ++ Time-to-Market (TTM) 0 - ++ Time-to-Profitability (TTP) 0 - + Pipeline Throughput per $Million Spent 0 - ++ 0 is baseline - is worse than baseline + is better than baseline ++ is much better than baseline The study reveals companies' intentions as well as their current practices and results. Over the next several years, all participants say they intend to make dramatic changes to their product development process. Their stated goals for this process are: -- Instituting formal, on-going, company-wide market sensing -- Defuzzing the "fuzzy front end" of product development by moving to a more proactive and efficient process for identifying and screening opportunities -- Strategically optimizing their project portfolio -- Moving beyond product and product-line planning to platform management -- Installing useful systems to enable pipeline management -- Clearly separating technology and product development processes and linking them with effective technology transfer Notes on the Study Top-performing companies (the top 20% of the study sample) in the telecommunications segment were chosen based on seven criteria: Profitability, Revenue Growth, R&D Effectiveness Index, Time-to-Market, Wasted Development Spending, Pipeline Throughput, and Goal Attainment. Editor's Note: PRTM is an international management consulting firm that works with technology-based companies to set targets and implement improvements in such core business processes as product development, supply-chain management, and customer service and support. The firm has published two books on the subject of product development: Setting the PACE in Product Development: A Guide to Product And Cycle-time Excellence, and Product Strategy for High-Technology Companies. --30--gk/bos CONTACT: PRTM Kayvan Shahabi, 781/647-2800 kshahabi@prtm.com or Victoria Cooper, 781/647-2800 vcooper@prtm.com or Bridgeman Communications Dan Dent, 617/742-7270 Dan@bridgeman.com KEYWORD: MASSACHUSETTS INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS TELECOMMUNICATIONS