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Strategies & Market Trends : Bill Wexler's Profits of DOOM -- Ignore unavailable to you. Want to Upgrade?

To: Bill Wexler who wrote (142)	2/25/1998 3:46:00 PM
From: troy halle	Read Replies (1) \| Respond to of 4634

Bill what do you think Zona going to break 19 today? go Zona

To: Bill Wexler who wrote (142)	2/25/1998 3:50:00 PM
From: Bill Wexler	Read Replies (4) \| Respond to of 4634

What's burning? Could it be TURBOCHEF? Turbochef's stock price is grossly overvalued. Company investors hope that Turbochef will make a deal with a nationwide fast food chain. Turbochef management has schemed to promote the stock by floating false rumors that Pizza Hut was interested in Turbochef. The Pizza Hut rumor is ridiculous. Pizza Hut outlets employ standard pizza ovens. Turbochef ovens are far more expensive, much more complicated, and have far less capacity. Turbochef possesses no manufacturing facilities. Instead, it uses subcontractors. So far the company has only managed to lease a few ovens to some obscure restaurants in the UK. As far as potential sales to other fast food chains are concerned. Imagine giving your order for two burgers and fries to some Beavis/Butt-head type behind the counter. Beavis/Butt-head then cooks your order - but is first confronted with the following (from the Turbochef instruction manual at www.turbochef.com): EDITING COOK SETTING NOTE: The EDIT feature is not available on some of the EC oven versions. COOK and HEAT settings must be input through the RS 232 connector on the control card. 1.Press the EDIT key, enter Access Number (PIN) and Press ENTER. 2.Press the Recipe GROUP name key of the Cook Setting you wish to edit. 3.Edit the food group name using the left/right arrow keys to position the blinking cursor. Nine characters are available for the food group name. Repeat pressing an alpha/numeric key until the needed letter or number appears. The up/down arrow keys select upper case or lower case letters. Use the right arrow key to advance to the next character position. The SP key replaces a character with a space and advances to the next character position. Press ENTER when the new name is complete. Note: Anytime the existing information is correct, simply press ENTER to store the information and move to the next display. 4.Press a SUBGROUP key number, 1 through 6, to indicate quantity or special food definition. 5.As described in Step 3, likewise edit the subgroup name. Press ENTER. 6.Observe the three parameters for cook event 1. The blinking cursor indicates the Event Duration is selected for editing. Use the left/right arrow keys to select the other parameters, blower power (AIR) or microwave power (TW). 7. 8.Using the numeric section of the keypad, key in the correct time or percentage and press ENTER. The blinking cursor will advance to the next parameter. Note: You must press ENTER to replace previous settings with new settings. Be careful not to change a setting and move the blinking cursor without pressing ENTER to save the setting. 9.If a setting is not changed and ENTER is pressed, the display will advance to the next event. Use the up/down arrow keys to select any of the 4 events to edit or review. 10.When 4 events are not required for the cook setting, set the duration of the first unused event to 0. Note, if the duration of event #1 is set to 0, the GROUP/SUBGROUP selection has no cook setting and displays "No Recipe Entered" when selected. 11.Valid event duration time is 1 to 255 seconds. However, the combined duration of all events, i.e., the total Cook Setting cook time, should not exceed 999 seconds. Valid blower power (AIR) is 20% to 100% in 5% increments. Valid microwave power (TW) is 0%, 50%, or 100%. 12.Anytime you wish to select a different Cook Setting to edit, press EDIT and return to step 2. 13.To review or edit the Cook Temperature Set Point, press HEAT. Enter a new temperature from the numeric keys and press ENTER. Note: The same Cook Temperature Set Point applies to all GROUP/SUBGROUP Cook Settings. 14.When editing is complete, press STOP to return to normal cook mode.