Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Michael Coley who wrote (48884)	2/26/1998 1:44:00 AM
From: Milo Klanke	Read Replies (1) \| Respond to of 58324

RE:Jaz price cuts. My strong suspicion is that sales were not declining, they have not lost any significant market share and the price reduction is to make sure they don't. Jaz is marketed to an entirely different segment than Iomega's other products. The drive was released at a very high initial price because that segment is less price sensitive. Now that competing products are on the way you don't want the competition to erode your hard won market share simply on price. There is no need to actually meet the competitors price you just don't want the spread to be too big. Regarding SparQ, has this been available long enough for any reliability testing? I have strong doubts about the quality of a 1 gig cart that can retail for $30. I have another strong suspicion that I'm not the only consumer that is going to think that way. Price is often used as a measure of quality which is why most manufacturers don't want to be the least cost alternative. Regards, Milo