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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ) -- Ignore unavailable to you. Want to Upgrade?


To: Colby who wrote (5761)3/3/1998 1:20:00 PM
From: BigKNY3  Read Replies (1) | Respond to of 23519
 
Colby: <<So what's worse case scenario here? VVUS has to touch up their campaign or are we talking fines and legal problems>>

Colby: This really is not a big deal. VVUS needs to stop running the ads and revise them according to the FDA notice. Whip is 100% correct, the interpretation of these ads is really very subjective. However, since the FDA Direct to The Consumer ad guidelines are new, the FDA is taking a very conservative stance on all pharmaceutical consumer advertising.

I expect VVUS will revise the ads and be up and running within two weeks. I am surprised that VVUS has not issued a press release on this matter.

BigKNY3