To: Robert Florin who wrote (545 ) 3/3/1998 10:20:00 PM From: greenspirit Read Replies (1) | Respond to of 1673
Hi Robert, I emailed the company last week asking about the price of the EFS film. Here is the response I received today. I thought the thread might enjoy it..LETTER FROM IMAGEKtm First, I want to thank all that have inquired about IMAGEK's new Electronic Film System EFS-1tm.ÿÿ I have enjoyed speaking with quite a few of you and have put together a list of Frequently Asked Questions (FAQs) to help you understand the capabilities of our product.ÿ I appreciate your inputs and encourage you to continue to email or call me directly. I do apologize if I or my staff have not spoken with you directly to answer your questions.ÿ The response from a recent trade show, the Photographic Marketing Association Convention in New Orleans, has been overwhelming.ÿ We chose this show to set the record straight concerning our schedule and expectations for EFS-1 since the industry was becoming aware that our two year development was nearing completion.ÿ We are very excited to be bringing EFS-1 to the photographic world and are pleased to make "Going Digital a Snap!"tm Bruce Totty Vice President IMAGEKtm FREQUENTLY ASKED QUESTIONSWhat is IMAGEKtm? IMAGEK (800/851-1937, www.imagek.com) is Irvine Sensors Corporation's image capturing systems unit that is aimed at improving and expanding the world of digital photography. EFS-1 is a product of IMAGEKtm.What is Irvine Sensors Corporation? Costa Mesa, CA-based Irvine Sensors Corporation (ISC) is a pioneer in three-dimensional (3D)semiconductor packaging, image processing electronics and the SIRComm? technology used for wireless infrared (IR) communications. Founded in 1980, the company pioneered the development of advanced signal processing and image stabilization technologies for imaging systems.What will EFS-1 cost? IMAGEK plans to price EFS-1 below $1,000.When will IMAGEK offer product demonstrations? IMAGEK expects to demonstrate EFS-1 this spring following a careful review of upcoming venues.When will EFS-1tm be available to the public? IMAGEK expects EFS-1 to be available in Summer 1998. The company is currently in negotiations with a number of distributors and retailers.What are the significant features of IMAGEK's EFS-1? As the world's only Electronic Film System, EFS-1: -offers the flexibility to switch between conventional film and digital photograph in the same camera; -fits easily into a 35mm camera's film cavity; -produces professional quality images due to 1.3 mega-pixel resolution; -doubles the quality of average digital cameras; -shoots and stores 30 full resolution pictures and is reusable up to 100,000 times; (3 million images) -connects to PC for instant viewing, electronic storage, immediate e-mail transmission and artistic manipulation; and, -provides creative freedom with existing lenses and attachments.Who benefits from using EFS-1 and why? EFS-1 benefits all photographers who use a conventional SLR or point-and-shoot camera due to its affordability, ease-of-use, and its ability to produces stunning quality images fast and efficiently. EFS-1 enables the non-digital photographer to seamlessly enter the world of digital photography and the digital photographers to expand their capabilities using high quality camera bodies, lenses and accessories.What is the marketplace for EFS-1? Millions of high quality 35mm cameras have been sold for decades,ÿ IMAGEK is targeting this existing customer base.ÿ The sheer volume of these existing high quality camera systems and the desire of their owners to use the systems they have grown to know and trust underpins a huge potential market for EFS-1.ÿ The EFS-1 will be able to instantly put digital photography in the hands of millions of these camera consumers.ÿ (A recent study by International Data Corp. and the Future Image Report projects that more than 3 million digital cameras will be sold in 1998, which points to a widespread and fast-growing market for digital image capture.)What is the technology driving EFS-1? IMAGEK's EFS-1 uses patented imaging technology to employ a high-resolution sensor in a compact, battery-powered electronic system that can digitally process and store images.Will EFS-1 be compatible with PC and MAC computers? Yes, the EFS-1 will be supportive of both PC and MAC computers.What is your ASA rating for EFS-1? The EFS-1 will initially be 100 ASA.ÿ Increased sensitivity will be available in future products.Can I get a demo or Beta unit? IMAGEK will announce a demonstration/Beta program in the spring.Which camera bodies will it fit into? The demonstration units will focus on select camera bodies.ÿ The production units will satisfy the bulk of the 35 SLR users.What software does it come with? IMAGEK will initially provide image compilation and storage software. Manipulation software will be addressed in the future.What type of file format will it provide? IMAGEK will provide industry standard formats; including JPEG, FLASHPIX and BMPWhat is the resolution? 1280 x 1024 pixels at 24 bit color depthHow much time between shots? Approximately 2 secondsHow do you connect the EFS-1 to the PC or MAC? With a provided adapter for parallel port for the PC and SCSI for MACWhat compression methods are you using? The EFS-1 contains a lossless (no artifact) compression algorithm.ÿ Greater compression, if desired, would occur within a host PC.What type of on board memory do you have? Non Volatile Flash MemoryHow long does it take to download each image? PC based systems will take less than a second per image and MAC based systems less than half of a second per image.Why only 100,000 uses of EFS-1? The 3 million images limit, 100,000 rolls of 30 frames per roll, is based on the projected life of the non volatile memory.ÿÿ IMAGEK, like most digital cameras, relies on non volatile flash storage that wears out after 100,000 write cycles.Why the slogan, "Going Digital is a Snap"tm for EFS-1? IMAGEK believes its first-in-world product, EFS-1, will bring digital photography into the reach of millions of photographers worldwide - instantly and affordably. The slogan, "Going Digital is a Snap," clearly captures and defines that strategy. ______________________________________________________________________ What an exciting product! Michael