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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ) -- Ignore unavailable to you. Want to Upgrade?

To: Don Dunlap who wrote (5775)	3/3/1998 4:55:00 PM
From: John J H Kim	Respond to of 23519

The fact that the ads had problems was a bit of a points to a part of the management that may be incompetent. Maybe they are great scientists and doctor, but they need to get their act together in the marketing department. Coming from a corporate marketing background I know how time consuming and expensive a mishandled marketing/ad campaign can be. I'm sure they spent a small fortune for the ads, without being able to follow thru with it basically flushes it down the toilet. To go back and redo/edit makes it that much more expensive. Not to mention the time loss.

To: Don Dunlap who wrote (5775)	3/3/1998 5:21:00 PM
From: JFD	Read Replies (2) \| Respond to of 23519

This is not news. Consensus forecast for q1 is a loss of $0.05. Viagra will pressure sales of muse, oh really? Why do you think the stock is down from $41 7/8? If you do not get regulatory approval in March, then it makes no difference whether it comes in April May or June. When approval comes they will ship and book the sales. Were the shorts right? At the lofty levels of a few months ago they obviuosly were. But at these levels? The stock activity will tell you something, all this "bad News" out today just under 2 mil shares traded and we close unchanged. That is usually a good sign that the news is in the stock and it is sold out. Remember wall street looks out six months so 2 quarters is not all that far down the road. Good Luck. jfd