To: Reseller who wrote (49262 ) 3/4/1998 8:46:00 AM From: Reseller Read Replies (1) | Respond to of 58324
OT*** Anyone care to see why the DD industry isn't doing well ? Fujitsu Hums Merrily Along While Drive Rivals Stumble Date: 3/4/98 Author: Michael Lyster ( IBD ) < snip > The Tokyo giant's Fujitsu Computer Products of America unit gained the most market share in the drive industry last year. The San Jose, Calif.-based unit is stepping up the onslaught this year, even as the drive market reels from a glut of products. ''Our goal is to be one of the top three manufacturers,'' said Larry Sanders, Fujitsu Computer Products' president and chief executive. ''We are bringing more capacity on line.'' Fujitsu, which shipped 11 million drives in '97, is upping production of drives used in personal computers this year. Fujitsu estimates its drive sales will reach $2.2 billion in '98, more than double last year's revenue. < snip > ''We have substantial growth goals,'' Sanders said. Fujitsu was the fifth-largest drive maker in the fourth quarter of '97, according to Framingham, Mass., market researcher International Data Corp. While other drive makers stumbled last year, Fujitsu saw its market share go from 5% in '96 to 9% in '97. The company also moved up from sixth place to fifth in market share for '96. ''They want market share,'' said IDC analyst Alexa McCloughan. ''They are out there aggressively competing.'' Fujitsu's drive business has ample backing. Its parent counts annual sales of about $40 billion. < snip > One competitor, Charles Haggerty, chief executive of Irvine, Calif.-based Western Digital Corp., says his company's recent poor performance was due in part to ''extremely aggressive pricing, principally by Japanese and Korean competitors,'' including Fujitsu. <snip> Analysts see Fujitsu's growth continuing this year. The company in October rolled out 12 new drives - five for servers and workstations, five for PCs and two for portable computers. Regards Reseller