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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?


To: Zakrosian who wrote (49334)3/4/1998 9:23:00 PM
From: Rocky Reid  Read Replies (2) | Respond to of 58324
 
>>The technology is impressive, but I don't see its applicability - though I suspect Rocky can enlighten me.<<

You bet I can. You see...

Portable devices are heading away from single-purpose gadgets, and towards true real-life multimedia and computing. The current digital cameras will/are being replaced by video/audio/data devices that require large amounts of storage. This is already evident by several product offerings by Nikon and Hitachi (among others), which combine Video, audio, still video, and data.

As I posted here before, MPEG video is the standard for these devices. Video eats up plenty of storage. A 40MB Vapor! disc will only capture about 33 seconds of MPEG1 video.I believe Vapor!'s limited capacity has been just another reason why OEM's haven't exactly been beating down Iomega's door to buy it. Iomega's Vapor! also has a high initial cost of $200. This just to get started with 40MB. IBM's solution will be $200 for many times more storage space. The IBM's drive tiny form factor beats Iomega's Vapor! solution hands down. No OEM's are necessary, as these portable devices already come with a PC Card slot, and the IBM disc drive can slide right into it, leaving no bulky external unit or snaggy cable in the way.

With IBM's use of GMR technology, they will be able to squeeze vast amounts of data into a very tiny disc. Iomega has no such technology.