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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: Jay who wrote (49552)	3/4/1998 11:46:00 PM
From: Nick	Respond to of 186894

Not sure if this has been posted: "Celeron" To Be Intel's First Shot At Segmentation (03/04/98; 6:53 p.m. EST) By Kelly Spang, Computer Reseller News Intel annointed its low-end processors Wednesday with the brand name "Celeron," beginning its segmentation strategy for its Pentium II processor. As promised two weeks ago by chairman and chief executive officer Andrew S. Grove at the Intel Developers Forum, the company is launching a campaign to brand its Pentium II processors for specific market segments. The monikers will reflect which market the chips are targeting, as well as adjustments to accompanying packaging and cache. Celeron processors, not yet available in the market, will be based on the same architecture as current Slot 1 Pentium II processors, but Intel will modify the chip to offer a lower cost product targeting the sub-$1,000 PC, or what Intel terms "basic PC" systems priced between $1,200 and $800. The first of the Celeron processors is expected to be Covington, code-name for a Pentium II 266-megahertz processor without any Level 2 cache, which Intel will introduce in the middle of April, according to sources familiar with Intel's plans. Following Intel's sub-$1,000 road map, sources said by the fourth quarter, Mendocino, the code-name for a 300-MHz processor with 128 kilobytes of integrated Level 2 cache, is expected to join the Celeron brand. Intel, based in Santa Clara, Calif., will continue the current Pentium II branding for performance desktops and volume servers. By the end of April, Intel will unveil the branding for its Slot 2 Pentium II processors, which will begin shipping in June, said sources close to Intel's plans.