SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?


To: DiViT who wrote (30434)3/6/1998 5:20:00 PM
From: BillyG  Read Replies (1) | Respond to of 50808
 
Just what I was thinking. I bet the same thought is running around in Ed's Head.



To: DiViT who wrote (30434)3/6/1998 5:28:00 PM
From: John Rieman  Respond to of 50808
 
San Diego's local government goes digital............................

digitaltheater.com

San Diego Goes Digital; Local Government Access Channel Relies on DVCAM Digital Video Production Equipment

<Picture>

[ Back to the News | Back HOME ]

SAN DIEGO--(BUSINESS WIRE) via NewsEdge
Corporation -- Faced with creating a new
production facility for City of San Diego's
government access channel, project manager
Marc Jaffe turned to Sony's DVCAM(TM) and
DSP technology for acquisition, recording and
editing. The facility includes three DXC-D30
cameras, one DSR-1 for field acquisition,
three DSR-80 recorders, two DSR-60 players,
one DSR-30 editor-recorder, one DSR-85 high
speed editing recorder and an ES-7 digital
video editing workstation.

According to Jaffe, the city built the facility
from scratch, putting him in a position to
choose the best of today's digital technology
and create an integrated plant specifically
designed to suit the current needs of the
city's government access channel. The
equipment will be used to cover committee
and other public meetings off-site, as well as
to produce studio-based content.

"We have a completely new staff here,
including students and part-timers, so
ease-of use was a very important
consideration, along with image quality and
flexibility," Jaffe said. "DVCAM format
provided all of these benefits, and the
equipment matched up perfectly with the
demands of our various shooting situations."

Another important consideration in choosing
the format, according to Jaffe, was the long
recording and playback time.

"With Sony's three-hour tapes, we can make
the most of our resources because we aren't
changing tapes as often, and we needed
fewer VTR's because the playout time
exceeded the length of our usual program,"
Jaffe said.

An added advantage of Sony's DVCAM tapes
is the memory chip. The cassettes have a
built-in 16 kilobit memory which holds index
addresses and other shooting data to
enhance editing efficiency.

"The chip memory of the Sony DVCAM
cassette streamlines our editing process,"
Jaffe said.

About DVCAM Equipment

Sony's DVCAM equipment includes the ES-7
EditStation(TM) editing system, the TX-7
Triax camera control system, the DSR-PD1
hand-held camcorder, the DSR-200
shoulder-mount camcorder, and the DSR-130
DSP camera/recorder system comprised of
the DSR-1 dockable recorder and the
DXC-D30 DSP camera. Sony also offers a
switchable 16:9/4:3 aspect ratio camera, the
DXC-D30WS, and the TX-7 triax camera
control system. DVCAM VTRs include the
DSR-1 dockable recorder, the DSR-30
editor/feeder, the DSR-60 player, the new
DSR-80 editing recorder and the DSR-85
high-speed editing recorder.

Designed for use together as a complete
production system or as individual
components to be integrated into existing
digital or hybrid suites, DVCAM components
offer a number of compatabilities and
configurations.

Editor's Note: More information about Sony
products can be found on the World Wide
Web at sony.com,
or readers may call 1-800/686-SONY.
Additional press information is available at
sony.com.

The Business and Professional Group of Sony
Electronics is a leading U.S. supplier of video
and audio equipment for the broadcast,
production, business, industrial, government,
medical, and education markets. Sony offers
a wide array of products and systems for
image capture, production, and display. Sony
also provides specialized equipment and
systems for data recording, duplication,
electronic photography/publishing, video
conferencing, high definition video,
interactive and security applications. In its
last fiscal year, Sony Electronics had record
sales of more than $9.6 billion.

CONTACT: Sony Electronics Inc. | Brian
Levine, 408/955-5121 | e-mail:
brian_levine@mail.sel.sony.com | or |
Technology Solutions, Inc. | Gregory Wind,
212/320-2221 | e-mail: gwind@tsipr.com

[Copyright 1998, Business Wire]



To: DiViT who wrote (30434)3/6/1998 5:42:00 PM
From: John Rieman  Read Replies (1) | Respond to of 50808
 
Audio standards are delaying Digital Video.................................

techweb.cmp.com

Chip makers seek help for MPEG-2 Advanced Audio Coding

By Junko Yoshida

SANTA CLARA, Calif. -- With the Japanese government's endorsement last month of the newly standardized MPEG-2 Advanced Audio Coding (AAC) as the audio coding algorithm for digital TV in Japan, IC vendors are beating the bushes for information on AAC and are seeking partners who will give them access to AAC intellectual property. To date, no one has launched a chip capable of processing AAC, and there is no one-stop shop for licensing the IP.

Now an ISO standard, MPEG-2 AAC is a perceptual audio-coding algorithm that is not backward-compatible with MPEG-1 or MPEG-2 audio. It provides high-quality sound at a rate of 64 kbits/second per channel for multichannel operation.

AAC arrives at a time when a multiplicity of audio-coding algorithms is fragmenting the digital consumer market, bombarding system and chip vendors with changing digital-audio requirements. "A product with multiple [audio] standards is not tomorrow's issue," said Paul Goldberg, vice president of audio products and intellectual properties at chip maker Zoran Corp. (Santa Clara, Calif.). "It's very much today's issue."

AAC applications are not limited to the satellite-based Japanese digital-TV service slated for rollout in 2000; they extend to such new services as delivery of downloadable CD-quality music over the Internet, satellite or cable.

AT&T, for instance, has begun a trial service called "a2b music" over the Internet in collaboration with record companies. Some in the industry even speculate that MPEG-2 AAC may become an integral element for CD-recordable systems, or an additional DVD audio feature when DVD becomes recordable.

IC vendors are examining various digital-audio algorithms. Besides linear pulse-code modulation (PCM), MPEG-1 and 2 and Dolby Digital--the mainstays of today's DVD players--at least a half a dozen more have been proposed for DVD, home-theater and Internet-audio applications, some by such heavyweights as Bell Labs, Sony and Philips.

For chip vendors seeking design wins in DVD systems 18 months from now, the worst-case scenario is a chip that's expected to support not only Dolby Digital, Linear PCM and MPEG-1 and 2, but also AAC and any (or all) of the other audio options. The challenge is to guess which audio-coding algorithms are worth supporting, at what cost and under what kind of silicon architecture.

"Most people in the industry have underestimated the complexity of meeting different digital-audio requirements," said Paul Bundschuh, applications and strategic marketing manager for digital-audio operations at Motorola Inc. While a couple of dozen solutions already exist to decode MPEG-2 video, few audio ICs are capable of decoding multiple audio-coding algorithms.

The MPEG Committee's Audio Subgroup reported just last month that MPEG-2 AAC, tested under the stringent requirements of the ITU-R test methodology, "demonstrated full broadcast-quality audio at 128 kbits/s for stereo, approximately half the bit rate of that needed by the earlier MPEG-1 Layer II codec." The Layer II audio codec is currently used in U.S. and European digital-satellite TV services.

The purpose of the MPEG-2 AAC effort was to achieve an audio coding solution that would be "much more powerful than MPEG-1" and "designed for efficient bandwidth-compression applications," said Peter Kroon, supervisor of the audio-communication group at Bell Labs.

Patent suitors
Chip companies are beginning in earnest to forge partnerships with the essential MPEG-2 AAC algorithm patent holders. Describing MPEG-2 AAC as "a priority for Zoran today," Goldberg said Zoran has been "talking to Frauenhofer Institut [Erlangen, Germany] for the last six months" to work out necessary steps to port MPEG-2 AAC to Zoran's DSPs. The German research institute is one of several companies that claim to have essential IPs for MPEG-2 AAC. Others include Bell Labs, Sony Corp. and Dolby Laboratories (San Francisco).

Of course, IC vendors need to soberly assess exactly how big the MPEG-2 AAC market is going to be and when its growth might reach critical mass. U.S. vendors, however, can't afford to spend too much time fence-sitting. Japanese system vendors have been aggressively developing proprietary consumer digital ICs through their in-house semiconductor arms.

Although the Japanese DTV system remains the current focus of MPEG-2 AAC development, Motorola's Bundschuh regards AAC as a new force that may open the door for broader worldwide applications when MPEG-4 comes online. AAC is defined as a part of the emerging MPEG-4 multimedia representation standard.

Whether MPEG-2 AAC becomes an important element for the recordable DVD standard remains an open question. Considering the heavy Japanese interest in AAC, especially by Sony, some see a possible link.

To complicate matters further, a Bell Labs concept called Perceptual Audio Coding (PAC), which has been proposed for U.S. digital radio and multicasting on the Internet, could compete with AAC for some U.S. applications. Despite a history of close involvement with AAC development, Bell Labs today is promoting its proprietary PAC, claiming that PAC's low-bit-rate, high-quality audio coding laid the basis for AAC. According to Kroon, PAC's coding has substantially evolved, both computationally and in terms of quality, since 1996, when AAC was frozen as a standard.

PAC supports bit rates as low as 8 kbits/s and is commercially available through Elemedia, Lucent Technologies' internal venture. Unlike MPEG-2 AAC, PAC comes with such application-specific features as digital audio broadcasting, resistance against communication errors and distortion, and robust error recovery. PAC at 128 kbits/s requires processing power equivalent to 10 to 15 Mips for decode; encoding requires 40 to 50 Mips. PAC at 16 kbits/s needs only 3 to 4 Mips for decoding and 20 Mips for encoding, according to Deepen Sinha, research staff member at the audio communication group of Bell Labs.

Surrounding issues
If AAC is still a ways off, a more pressing matter for most chip vendors today is how to respond to Japanese consumer-electronics manufacturers' new demand that they integrate a DTS Digital Surround stream output feature into a DVD chip set. Developed by Digital Theater Systems Inc. (Westlake Village, Calif.), DTS Digital Surround is an encode/ decode system that delivers 5.1 channels of master-quality, 20-bit audio. It is derived from the surround-sound technologies the company developed for motion pictures and movie theaters.

The DVD standard does not mandate DTS. But as Hollywood studios have released more DVD movie titles featuring DTS Digital Surround, "consumers' awareness has been going up," said Darren Neuman, director of DVD engineering for LSI Logic Corp. (Milpitas, Calif.). Although DVD players may not have a built-in DTS-decoding capability, manufacturers expect to give them at least an ability to output a DTS bit stream, with decoding in a separate audio/video receiver.

With developers uncertain about which digital-audio coding schemes to run with, many are embracing programmable approaches.

"You need a powerful enough architecture to handle a wide range of audio algorithms," said Zoran's Goldberg. When Goldberg worked for Dolby Labs several years ago, "my assumption was that nothing would stay the same as far as audio is concerned." Zoran's ZR38600, its latest programmable audio processor, is the only audio processor capable of 3-D sound/virtual surround processing simul-taneously with Dolby Digital decoding, he claimed.

The goal for Zoran is to continue to develop a DSP-based audio solution for multistandard products that detect a code in the header, download an appropriate decoder software and decode the stream accordingly, he said.

Bundschuh at Motorola agreed on the basic concept for "a software-configurable hardware architecture." Motorola's recently announced DSP 56362 is the only chip now certified to decode Dolby Digital, DTS and multichannel MPEG-2 audio algorithms.



To: DiViT who wrote (30434)3/6/1998 9:10:00 PM
From: John Rieman  Read Replies (1) | Respond to of 50808
 
More video-on demand from Diva. Who makes the encoder and decoder chips???????????????????????????

multichannel.com

Diva Steps Up VOD Buzz with 2nd MSO

By MONICA HOGAN

Adelphia Communications Corp. last week became the second Philadelphia-area cable operator to market a video-on-demand service from Diva Systems Corp.

Lenfest Communications Inc. began marketing Diva's OnSet service in November to its Suburban Cable subscribers in Delaware County, Pa. Adelphia announced last Wednesday that it had begun offering the same service to subscribers in its Lansdale and North Wales, Pa., systems.

OnSet offers subscribers instant access to more than 250 movies and special-interest titles. Once a movie is ordered, a customer has access to the title until midnight the next day, with VCR-like functions including pause, rewind and fast-forward.

Alan Bushell, president of Diva, said the VOD service gives cable operators access to revenues that would have gone to the video-rental business.

True VOD also gives cable a sorely needed competitive edge over direct-broadcast satellite's near-VOD pay-per-view offerings.

"It's the one thing that cable can offer that our competition can't," said Joe DiJulio, vice president of network services for Suburban.

That's because digital cable offers a two-way plant with a broadband-return path that DBS doesn't have.

Diva's OnSet service is enjoying buy-rates higher than those for DirecTv's successful Direct Ticket PPV service, which typically sees buy-rates of between 1.5 and two movies per subscriber, per month, Bushell said. Neither Diva nor Lenfest would quote specific buy-rates.

"We don't want to be misled by what I call the novelty factor," Bushell said, adding that the buy-rates have more than met Diva's business plans for Philadelphia so far.

To help keep subscribers interested, Diva plans to update its programming over time. The company is developing technology that would allow viewers to time-shift popular broadcast-television shows, much like Your Choice TV is offering.

Bushell said he expects to have such a service operational by the end of next year. Diva hasn't approached broadcast content providers yet because the company prefers to test its new technologies first. Your Choice has been largely unable to secure such programming from the studios that own the content.

Because the VOD equipment is based at the local cable operator's headend, programming can be customized to match the preferences of a local audience. Bushell predicted that over time, 80 percent of OnSet's programming would be common across all markets. The rest would be special-interest and foreign-language titles chosen with the input of individual cable operators and subscribers.

Todd Eachus, public-affairs director for Adelphia's Philadelphia system, said the company selected Lansdale and North Wales because they're the first of the 17 municipalities in the MSO's Montgomery County, Pa., system where the return path has been activated.

Adelphia has added VOD to round out its full-service-communications offer to consumers, which also includes Internet access, digital television, paging and long-distance phone service.

The MSO tested the OnSet service with beta-testers earlier this year, and it is confident about opening it up to a larger market.

Suburban has signed up some 260 paying subscribers for OnSet since its launch last fall, DiJulio said, and it still has an additional 40 "friendly" subscribers, including employees and friends. Eventually, the company hopes to transition those to paying customers, he added.

In the next two months, Lenfest will expand its marketing efforts in an attempt to add 2,000 VOD subscribers. Today, Suburban services about 35,000 subscribers in Delaware County with two-way plant.

The company will also beef up its marketing efforts to help drive OnSet acquisitions. Suburban has a barker channel that goes only to subscribers with access to the two-way plant. A toll-free number has been set up specifically for the OnSet service, with dedicated customer-service representatives to walk new subscribers through the ordering process.

"People want video-on-demand," DiJulio said. "They don't know that they want it because they don't know what it is."

Both Adelphia and Lenfest said they're careful not to create demand for the product in markets where it's not yet available. But limiting advertising to targeted marketing such as direct mail can't keep satisfied customers from telling their friends and family.

"There's been a lot of word-of-mouth," DiJulio said. "The best way to market this is to put it in more houses."

Privately held Diva raised $250 million in new financing last month. Bushell said that while he's not ruling out plans to take the company public, Diva would wait until it was mature enough for the general investing public to understand it.