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Technology Stocks : Ascend Communications (ASND) -- Ignore unavailable to you. Want to Upgrade?

To: Gary Korn who wrote (38563)	3/9/1998 4:47:00 PM
From: Glenn D. Rudolph	Respond to of 61433

ANZWERS Traffic Continues to Increase; And Online Survey Reveals Interesting Results PR Newswire - March 09, 1998 06:31 OZEMY %MLM V%PRN P%PRN SYDNEY, Australia, March 9 /PRNewswire/ -- OzEmail Limited (Nasdaq: OZEMY), the leading provider of comprehensive Internet services in Australasia, today announced that search engine ANZWERS (Australian and New Zealand Web Enquiry Research System) continues to experience exponential traffic growth, surpassing more than million pages impressions per week, and has been reported to be Australia's most visited Website according to a local web site monitoring service. "ANZWERS has reached a historic milestone," declared David Spence, OzEmail's President and Chief Operating Officer. ANZWERS' comprehensive and fresh coverage of Australian Websites coupled with its easy-to-use navigation makes this search engine a popular one-stop-shop for Australians finding what they want on the Net." For two consecutive weeks, ANZWERS has held the number one position in Australia's Top 100 ranking of Websites visited by Australians. Internationally, ANZWERS ranks second in the Top 50 ranking of Australian Websites visited by the world. Compiled weekly by a popular public monitor of web traffic, the Website rankings are selected using proxy cache statistics for about 5 million hits from a wide range of Australian Internet users. "ANZWERS is proving to be a popular choice not only for Internet users but also advertisers. Advertisers are flocking to the Web because advertising effectiveness can be measured simply by quantifying click-through-rates and page impressions. Websites that generate high volumes of traffic and that at the same time match an advertiser's target audience are set to be 1998's hot real estate in cyberspace," added Mr. Spence. Separately, a recent online survey of 3,455 ANZWERS users conducted by Internet research company www.consult in February and March 1998 found that 90% of ANZWERS users thought it was important or very important to be able to search Australian sites. 49% of users surveyed had been using the Internet for less than a year. The majority of those surveyed had high disposable incomes, were male and aged between 20-39. Some 30% of ANZWERS users access the Internet from work, which is higher than the national average, and the survey also revealed that 31% of ANZWERS users were female, which is also higher than the national Internet average. "ANZWERS has evolved to be recognised as the primary Australian business search engine," said Ramin Mazbani of www.consult. "The results of this survey are consistent with the findings of the 4th Online User survey. ANZWERS users really appreciate the 'Australianisation' of the search engine, are even more attractive in their demographics than the average Internet user; and business people in Australia are increasingly appreciating localised search features." "Localisation and relevance is important. We're proud that an 'Australian' search engine can deliver the results that Australians want. Advertisers, let it work for you too, we certainly have! We are still Australia's largest ISP," concluded Mr. Spence. ANZWERS, born in August 1996, was designed and developed by OzEmail and Berkeley, California-based Inktomi. ANZWERS is powered by Inktomi Corporation's high-performance technology which links Internet search engines around the globe to achieve the most relevant search results. ANZWERS is located at anzwers.com.au OzEmail is the leading provider of comprehensive Internet services in Australia. The Company's Internet services are designed to meet the different needs of its residential and enterprise customers ranging from low cost dial up to high performance, continuous access services integrating the Company's ISDN offering and consulting expertise. This press release contains potential forward-looking statements regarding the Company. The future performance of the Company involves risks and uncertainties that could cause actual results to differ materially. Such risks include competition and pricing pressures, dependence on telecommunications carriers, management of growth, customer turnover, technological change, governmental regulation, unauthorised use of proprietary technology, system failures and a variety of stock market-related risks. For a more complete description of certain of such risks and uncertainties, we refer you to the documents that the Company files from time to time with the Securities and Exchange Commission including its registration statement on Form F-1 dated May 28, 1996 and Form 10-Q for the quarter ended June 1997 filed with the Securities and Exchange Commission and Form 10-K for the year ended December 1996 filed with the Securities and Exchange Commission. SOURCE OzEmail Limited /CONTACT: Sydney, Australia: Helen Forde, 612-9433-2400, or San Francisco: Todd Friedman, 415-296-7383, both for OzEmail/ /Web site: anzwers.com.au (OZEMY)