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Technology Stocks : Research Frontiers (REFR) -- Ignore unavailable to you. Want to Upgrade?


To: Michael Klausner who wrote (742)3/10/1998 8:52:00 PM
From: N. Dixon  Read Replies (1) | Respond to of 50280
 
I agree that our purposes would be better served if we could channel our energies toward the constructive endeavors you suggest. Unfortunately many of my friends who read these boards (or who have information faxed to them by others) have been upset by many of the negative comments that have read regarding the honesty of the management and efficacy of the SPD technology. These are small investors (most have less than 300 shares) and it is for them that I have tried to level the playing field by exposing those individuals with a hidden agenda who have plastered these boards (and Prodigy and AOL in the past) with outright lies. I have tried to take the high road and I do apologize if at times I have offended any of the investors on this thread.

I welcome the fact that this thread is regaining the integrity that it had when I first joined. I hope you and others will continue to share your informative research.

ND



To: Michael Klausner who wrote (742)3/11/1998 7:52:00 PM
From: R. M. Rosenthal  Read Replies (2) | Respond to of 50280
 
You wrote: >>Mr. Rosenthal's suggestion regarding "trademarking" the term "smart windows", which is being considered by the company would be an example of what I have in mind.<<

I never suggested "'trademarking' the term 'smart windows'."
Terms like "smart windows" and "smart lenses" are generic and
not susceptible of trademark protection in and of themselves.

After years of observing the company referring to it's patented technology exclusively in the generic, I finally communicated with Joe Harary and urged that REFR set in place some long-term universal marketing benefits by supercharging the generic with a spiffily appropriate (protection enabling!) word-creation adjective (I know about such things) and proposed a half dozen, including, for example:
"ULTRA-Smartr" (eg. Research Frontiers ULTRA-Smartr Windows).
Couple it with the right visual, and it's on every tag of every product sold, forever.
(the letter "r" after smart should be read as
a tiny TM symbol. It just doesn't translate when posted)

IMO, the present branding of the company's technology can be worth many, many millions to the bottom line and thus, to the future value of our investments.

I'd like the company to step lively here, but regrettably,
still await a promised phone call from the esteemed,
albeit tardy, Mr. Harary.

Go REFR.
RMR