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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Dirk Dawson who wrote (9372)	3/13/1998 4:31:00 AM
From: Bill Ulrich	Read Replies (1) \| Respond to of 213173

Dirk, re: Columbus press I throw my hat in with you regarding the fear of hype. In particular, part of Macintouch's coverage is the CNET article which in itself has some flawed information. news.com My primary point is not to say 'yea' or 'nay' to the box. Instead, I'd really like to remind myself that 'early press' on anything is often misleading and this article has some info which is just plain wrong so I would hope that this piece doesn't sway too many minds. It talks about Enhanced CD being a central key to the idea; then the writer goes on to demonstrate complete ignorance about what Enhanced CD really is. If the writer can't begin to understand what he's talking about, then I strongly suggest that people cast this piece aside and wait for more accurate press later down the road. &#147Sources said the advantage of Apple's device is that both audio and multimedia content can be accessed without having to wait for a PC to start up, thanks to a technology called Enhanced CD.&#148 Enhanced CD was all about playing multimedia content in your computer from a regular audio CD. Problem was, that computer data trashed your stereo speakers so it needed to be hidden. That's what Enhanced CD was all about. I say was because it has already come and gone, generally considered a failure when you talk to developers, which the author also failed to point out. To be fair, the failure of Enhanced CD is attributed to several factors, some of which have been corrected and shouldn't pose a problem this time around (drive compatibility being the first). So the box shouldn't be pooh-poohed on this count. But it shouldn't be touted to the sky because of Enhanced CD, either. Best to wait for press coverage with accurate facts&#151this one lacks. -MrB