To: Joe Btfsplk who wrote (1320 ) 3/13/1998 7:03:00 PM From: esecurities(tm) Read Replies (2) | Respond to of 2443
>>Clearly the Marketing dept. has missed the boat. >>Many of the problems that have been addressed >>on this forum go squarely back to him/she/them. >>Is he/she the one that will responsible for the >>upcoming new, improved and exciting website? Everything from the lack of understanding of the Internet and accordant irreversible lost opportunity costs (shareholder value to brand equity...), ref/TMSR website, including but not limited to the state of their website including but not limited to the negligent wording and launch of the Formula 1 in UK/Europe, to the delays and naive understanding/general take in both force-feedback and XMAS '97 console entry to inexcusably poor RAGE 3D and Millennium 3D packaging...ultimately is attributable to Resnick...as has been discussed for some time now on this thread...word is the entire marketing dept. is not happy with Resnick... >>If they are coming with a console version of a steering >> wheel and a gamepad (Red Chip Review) this spring, >> Why wouldn't they have stepped it up and got it out >> for Christmas 97. Seems to me that this ANOTHER >>delayed release. The Red Chip Review has discussed the imminent entry of a force-feedback steering wheel for over one year now with every quarterly update...apparently there must be alot of turnover with their newsletter and they hoped their readers would not notice....TMSR blew the force-feedback situation big time in our opinion...and understand they should have had their console entry out xmas '97...this all goes to management depth/bandwidth...TMSR is now just meeting analysts consensus ref/ iionline I/B/E/S iionline.com TMSR should have blown away both revenues and earnings for fy '97..no excuses. This simply is the difference between a superior company and a good company. >>Ron Resnick...The bottom line is that TM is not a >> marketing driven organization. It's run by a bunch >> of accountants who don't understand the first thing >> about sales and marketing. The accountants met analysts estimates, initiated an illogically-timed secondary, were responsible for a failed secondary incurring a <$.04> eps hit, and failed to launch a console product and the force-feedback MotorSport GT, and have failed to position TMSR with any credibility with the street...and this is the good news. Aanderud has done well, however, it appears time to bring in a seasoned/intuitive/kick-ass CEO before it takes Aanderud two more years, if ever, to get the stock back to where it was in October 1997...EIther bring in a CEO (Aanderud as Chairman/CFO) or put it in play or shareholder value will never be maximized, in our (well-documented and experienced) opinion.