To: Early Out who wrote (221 ) 3/19/1998 8:10:00 PM From: Thomas Kirwin Respond to of 601
Napeague Bulletin TASA Update - March 19, 1998 THE NAPEAGUE LETTER Thursday, March 19, 1998 Editor: Bob Davis napeague.com Touchstone Applied Sciences (NASDAQ:TASA) just announced the pub- lication of "a new "consumable" workbook series for the teaching of phonics in grades K-4" and went on to note that this is "one of the first new phonics teaching series to address the needs of California and other North American schools." This is an important new product, which opens up a substantial opportunity for TASA. To quote an August 1997 article from the Los Angeles Times; When California instituted the "whole-language" approach to reading over a decade ago, it abandoned a tested and proven method -phonics- in favor of one that had children guessing at words and inventing their own spelling and grammar. Whole language quickly spread to virtually every public school. Attempts to restore phonics were rebuffed by the teacher unions and educational "experts" in Cali- fornia who claimed the new way was better. The results of the new approach have been in for a couple years now. Standardized tests in California placed that state's public school children in a tie for last with Louisiana as the worst readers among 39 states tested. California has now eliminated the whole-language approach and is returning to the use of phonics, which teaches children to string consonant and vowel sounds together. "Because California set the national whole-language trend and has now abandoned it, other states and cities have been following suit." The press release quotes Andrew L. Simon, CEO of TASA, as stating that "this change in California's approach to teaching reading opens a new market that has annual sales potential of millions of dollars" and "We are one of the first to offer California and other states an affordable, high quality teaching program that should be their best teaching and purchasing solution." The Press Release can be found at biz.yahoo.com Excerpts from the Los Angeles Times article can be found athomeworksinc.com NOTICE This analysis is based on publicly-available information, and is in no way warranted by me as to accuracy or completeness. I do not guarantee to advise you as to any change in this information. I currently am a stockholder in this Company as the result of purchasing its stock on the open market,and may from time to time purchase or sell this Company's securities on the open market. I otherwise have no affiliation with this Company, and I am not compensated by it in any way whatsoever.