To: Phillip C. Lee who wrote (9825 ) 3/21/1998 5:46:00 AM From: Hugues Respond to of 213173
Hello
Revenue is the big issue.
There are so many factors (see below), I don't think it is possible to make an educated guess, if you are not Apple.
Different factors:
Effect %Q2/Q1 est. Factor
+ + 5 % ? Sales withheld on Q1 in US, waiting for the G3
- -20 % ? Sales withheld on Q2, waiting for the high level G3
- - 6 % Decreasing trend in Apple sales in 97, showing lack of trust
- -16 % Seasonal effect q2/q1
+ + 6 % ?? Return of trust: snail ad,apple store,q1 result,S.Jobs,QT,Office98
- -15 % Decrease of price/unit
+ +15 % PC market trend
+ + 5 % ? Better specialized distribution channel: CompUsa, Apple store
- - 5 % ? Less Point of sales
+ +10 % ?? Non US G3 sales
+ +20 % Clone disappearance
If I add it up, I find -1 %, but it is so uncertain...
The signals of good sales so far have been weak:
The January figures are for retail sector only, and in a month were nobody would normally buy a PC. So this lessens their otherwise dramatic importance.
The 100 000 G3 sold in Europe are compatible with the 325 000 projection for Q2, as you pointed out. But it could be a way for the European manager to show off because of better European sales than US. And this tells us nothing about the other systems
The 5 % figure of Jobs could be for the installed base, and not for the current sales.
I would have expected the Seybold convention to come out with more interesting figures. If there were some, Jobs could have shown them
The focus on AMP worries me. Besides the difficulty of being an entirely new market, it shows Apple concern on the core business as if there was nothing they could do to increase it.
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So while I am a firm believer that Apple can compete on its niche for long, as far are the stock price is concerned, I begin to find it a little high, or at least risky, as long as we do not have more precise figures.
To conclude on a brighter note, the future of Apple is clearly Rhapsody (though Linux is making its way).
However, I have seen no rationale or financial analysis of what it could lead to. How much systems they could or should sell. At what price. what could be the adverse effect on hardware sales. With what kind of additional software revenue
I feel this could easily bring a stable net result of several hundreds of billion $, which could boost the stock. But his tis still to be grounded
Hugues