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To: Brooks Jackson who wrote (2742)	3/21/1998 4:10:00 PM
From: TLindt	Read Replies (3) \| Respond to of 8545

I was shocked that Ameritrade, the e-Broker spent more marketing in the last quarter to promote their online brokerage than all Banks in the U.S. did last year promoting ONLINE BANKING. ......................................................................... "As an example of American banks' tentativeness in promoting banking via personal computer, Mr. Burnham estimated that the $25 million spent by Web broker Ameritrade Holding Corp. in the fourth quarter of 1997 exceeded all banks' Web marketing efforts last year. " .......................................................................... "Major regional banks and full-commission brokerages have channel conflicts that prevent them from fully exploiting the Internet," said James M. Marks, vice president and electronic commerce analyst with CS First Boston in New York. In other words, a branch-heavy financial institution may be reluctant to commit fully to a new medium that might "cannibalize" its existing way of doing business. THAT EXPLAINS WHY THEY SPEND SO MUCH TIME SITTING ON THEIR BRAINS! .......................................................................... But help is on the way.......HERE COME THE CANADIAN CANNIBALS! infoseek.com Nothing like a good ole 'GAS PRICE WAR'! How much you wanta bet they start getting buttons now? ......................................................................... "U.S. banks are in for a rude awaking," Mr. Burnham said. He called the Canadian banks' move a "stealth invasion" that "will start to shake up the cozy and sedate world of on-line banking."