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Technology Stocks : PC Sector Round Table -- Ignore unavailable to you. Want to Upgrade?

To: Stitch who wrote (129)	3/22/1998 8:48:00 PM
From: Pierre-X	Read Replies (3) \| Respond to of 2025

Re: Intel Inside You said: The hugely successful "Intel Inside" campaign. Can you share with me the metric by which the success of that campaign was measured? Certainly the slogan garnered attention within in the industry, and everybody familiar with PCs knows about it ... but everyone familiar with PCs knew about Intel anyway. One could argue that an intangible effect of brand-building has been achieved, and awareness of the name has spread to non-computing portions of the populace. Presumably the goal was to encourage new PC buyers to ask for Intel CPUs by name, or for them to ensure that their new machines came with Intel CPUs. Doubtful. My confidence level in that whole marketing ploy, which was none too high to begin with, was utterly destroyed when Dennis Carter, the purported genius behind it, came up with their latest gem, the "Celeron". news.com An interesting result of Intel Inside has been a small crop of cheesy ripoffs on the concept. Like S3's "S3 On Board" or the Siemens deal that you mentioned. Nerdy engineer dweebs groping at slick marketing. Laughable. PX