To: Arnie Doolittle who wrote (5274 ) 3/24/1998 8:43:00 AM From: lowbuy Respond to of 10227
SMR Broadens its Reach in 1997 WASHINGTON, March 23 /PRNewswire/ -- The specialized mobile radio (SMR) industry posted its best year ever in 1997, adding approximately one million new subscribers, according to a newly released market study from The Strategis Group and the American Mobile Telecommunications Association (AMTA). The industry's rapid growth has been fueled by the success of digital SMR services offered by Nextel, the largest SMR operator. In 1997, Nextel added 1.27 million new digital subscribers, but turned off over 200,000 analog subscribers as it converted much of its analog network to Motorola's digital iDEN technology. While the sharp decrease in Nextel's analog subscribers caused the total number of analog SMR users to decline, non-Nextel analog operators reported subscriber growth of approximately 7% in 1997. "The tremendous success achieved by digital SMR operators in 1997 has demonstrated that the combination of mobile telephone service and push-to-talk dispatch communications broadens SMR's traditional markets," said Steve Virostek, Director of Messaging and Dispatch at The Strategis Group. "While this opens up tremendous growth opportunities for mobile radio operators, it is also drawing powerful new competitors into the dispatch marketplace." Net Growth of Analog and Digital SMR Subscribers 1994 - 1997 Analog Digital Total (millions) 1993 1.5 0.0 1.5 1994 1.8 0.0 1.8 1995 1.9 0.1 2.0 1996 1.9 0.3 2.2 1997 1.7 1.4 3.1 Source: The Strategis Group and AMTA Industry Service Revenues Rise Sharply Overall revenues per subscriber grew sharply in 1997, powered by the rapid growth of digital SMR subscribers. Average monthly revenues per digital subscriber grew from $56 in year-end 1996 to approximately $66 by the end of 1997. Virtually all digital subscribers were interconnected to the public telephone network, compared with 15% of analog subscribers. Average monthly revenues per interconnected analog subscriber were $37.30, while average monthly revenues for dispatch-only subscribers were stable at $16.30. Churn Rates Reflect Heightened Competition SMR operators continued to report the lowest churn rates of any mobile communications service. Analog subscriber churn rates have increased gradually over the course of the past five years, from 1.2 percent in 1993, to the current level of 1.7 percent. Nextel, the largest digital operator, reported a churn rate of "less than 1.5". By comparison, monthly churn rates for paging subscribers are approximately 2.7% per month, and cellular churn rates are approximately 1.9% per month. SMR operators are attributing a growing share of customer churn to competition from cellular and PCS operators. Twenty-one percent of subscriber churn was attributed to cellular/PCS competition. This is comparable to results obtained last year, but more than twice as high as in 1995 and earlier years. AMTA President Comments on Industry Growth Alan Shark, President of AMTA said, "This year's market study contains more critical information than ever before. We are proud of this work, as this study marks the 8th year in which AMTA has worked with The Strategis Group. For the first time, conventional SMR growth was held to only 7% after nine years of double digit growth. It appears that the cumulative effect of regulatory uncertainty and specific regulations promoted by both the FCC and Congress have been recognized. AMTA remains optimistic about the future of the SMR industry, but the optimism is qualified in that the industry needs more spectrum opportunities and needs to demonstrate that 'one-size-fits-all' policies discriminate against smaller wireless carriers." The Strategis Group -- with offices in Washington D.C., London, and Singapore -- publishes in-depth market research reports and provides customized consulting services to the wireless, cable TV, satellite, and Internet industries. AMTA is a trade association serving the specialized mobile radio (SMR) industry. For more information on The State of SMR and Digital Mobile Radio: 1997, please contact Steve Virostek at 202-530-7500 (phone), 202-530-7550 (fax), svirostek@strategisgroup.com or visitstrategisgroup.com . (e-mail). SOURCE The Strategis Group CONTACT: Steve Virostek of The Strategis Group, 202-530-7500 Web Site: strategisgroup.com