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To: Thure Meyer who wrote (18202)	3/26/1998 11:15:00 AM
From: Reginald Middleton	Read Replies (1) \| Respond to of 24154

<By the way, RISC comes in more than one flavor and is an architectural direction not any particular chip.> Primarily favored by UNIX vendors. Like I said. <The Merced will also be a RISC chip, and the industry has pretty much decided that RISC is the way to go.> The Merced, as I understand it will be a hybrid chip that will allow the running of CISC style x86 code. Current, popular RISC chips don't achieve this without software emulation. <Hardware architecture is not a black art and neither is chip production.> I never said it was, I said the chip business is a black art. The primary reason Wintel bests so many companies is because the mgmt of many tech entities don't realize that a business is much more than architecture and production. Marketing and execution is more important than most other categories. Books that I suggest you read, The Alchemy of Finance, Geroge Soros and Inside the Tornado, you know the author. What is the purpose of making something if you can't sell it. In the case of AMD, shat is the use fo selling something if you can't make it:-)

To: Thure Meyer who wrote (18202)	3/26/1998 4:17:00 PM
From: Charles Hughes	Read Replies (1) \| Respond to of 24154

>>>Hardware architecture is not a black art and neither is chip production. There are solid market reasons why Intel is dominant (i.e., the PC), we don't have to reach into the mystical to explain it.<<< IBM chose MSFT for the OS and Intel for the chips. That's about 50% of the story right there. Of course they chose those companies partly because they saw a core competence there, in companies that were already in a market that IBM needed to enter, the PC market. So they entered, with their clout, and they chose these two as partners. They got tremendous leverage out of IBM (which we in the business then saw as selling out to the Devil.) Now they both have monopolies, based on sometimes mediocre but ubiquitous technology. OK. A sad lesson for all of us techs that thought building the better mousetrap was the way to go, and went down the other road. Chaz