To: Scrapps who wrote (14389 ) 3/31/1998 11:34:00 PM From: Moonray Respond to of 22053
Microsoft to Raise WebTV Plus Monthly Fee to $24.95 Redmond, Washington, March 23 (Bloomberg) -- Microsoft Corp.'s WebTV Networks said it will increase the monthly subscription for its WebTV Plus Service by 25 percent to $24.95 to cover the costs of more expensive features. The price increase takes effect on June 1 though subscribers who register before then can keep paying the current rate of $19.95 through June 1, 1999. The monthly subscription for WebTV Classic will remain at $19.95. WebTV Networks, which Microsoft bought last year, has more than 300,000 U.S. subscribers to its service. It allows viewers to surf the Internet through their TV sets linked to set-top boxes. In December WebTV Networks introduced an upgraded version called WebTV Plus, leading to average use of 41 hours a month online, the first measurement of usage disclosed by the company. ''We are encouraged by the enthusiastic reaction to WebTV Plus, although the features that have led to such high usage are unfortunately more expensive,'' said Steve Perlman, president of WebTV Networks. WebTV Plus has an electronic programming guide and on-screen icons linking the viewer to related Web sites. Those features are unavailable through WebTV Classic. WebTV Networks also announced a set of additional features that will be provided in an automatic free upgrade to WebTV Plus in the third quarter. They include a week's worth of TV listings; automatic notification of programs of interest; and personalized news, stocks and weather that can be received and displayed on the Web Home page. WebTV Plus subscribers spend 70 percent more time on the Internet than subscribers to online services using personal computers, the company said. ''This demonstrates the unique WebTV ingtegration of television and the Internet,'' the company said. U.S. licensees of WebTV are Sony Electronics Inc., Philips Consumer Electronics Co. and Mitsubishi Consumer Electronics America. WebTV has recently expanded to Japan and the U.K. Shares of Microsoft rose 1 9/16 to 89 1/2. o~~~ O