To: Gary Korn who wrote (2763 ) 4/4/1998 2:15:00 PM From: Glenn D. Rudolph Respond to of 164684
1/28/98 Wall St. J. B8 1998 WL-WSJ 3480567 The Wall Street Journal Copyright (c) 1998, Dow Jones & Company, Inc. Wednesday, January 28, 1998 Marketing & Media Barnes & Noble, Disney To Unveil Agreement To Sell Books on Web NEW YORK -- Barnes & Noble Inc. and Walt Disney Co. are expected to announce today an Internet-marketing pact in which Barnes & Noble becomes the exclusive bookseller on Disney's popular Web site. The bookseller will also open a special on-line boutique for Disney titles on its own site. Terms weren't disclosed, but Barnes & Noble bought advertising and prime promotional space at Disney.com, much like a boutique in a department store, in return for exclusivity at the site and revenue for the sale of books. Disney has about 400,000 visitors to its site every day. The Burbank, Calif., company will also receive part of the revenue from the sale of books on its own site. The companies are also expected to take part in off-line retail promotions. The pact is part of Barnes & Noble's continuing effort to become the exclusive bookseller at some of the Internet's mostvisited Web sites as it goes head-to-head with Internet rival Amazon.com. The two companies, which have become a bellwether for how new brands fare against established brands on-line, have been pursuing exclusive arrangements with Internet search engines and popular on-line services such as America Online Inc. In New York Stock Exchange composite trading, Barnes & Noble's shares rose $31.25 cents to $30.3125, while Disney climbed 5.5%, or $5.375, to $102.75. ---- INDEX REFERENCES ---- COMPANY (TICKER): Amazon.com Inc.; Barnes & Noble Inc.; Walt Disney Co. (AMZN BKS DIS) NEWS SUBJECT: High-Yield Issuers; Marketing; World Equity Index (HIY MRK WEI) MARKET SECTOR: Consumer Cyclical (CYC) INDUSTRY: All Entertainment & Leisure; Limited Product Specialty Retailers; Recreational Products & Services; Leisure Services & Products; All Specialty Retailers (ENT OTS REC REQ RTS) PRODUCT: Leisure; Retailing (DLE DRE) REGION: California; North America; New York; Pacific Rim; United States; Eastern U.S.; Western U.S.; Washington (CA NME NY PRM US USE USW WA) LAYOUT CODES: Marketing & Media; Minors (MMK MNO) Word Count: 218 1/28/98 WSJ B8 END OF DOCUMENT