2/18/98 PR Newswire 05:15:00
PR Newswire
Copyright (c) 1998, PR Newswire
Wednesday, February 18, 1998
Amazon.Com Associates Program Surpasses 30,000 Members
Associate Enrollment Doubles in the Past Six Months
SEATTLE, Feb. 18 /PRNewswire/ -- The leading online bookseller,
Amazon.com
(Nasdaq: AMZN), today announced that enrollment in its Associates
Program has
more than doubled in the past six months and now surpasses 30,000 member
Web
sites.
The Motley Fool (www.fool.com), the most comprehensive personal
finance and
investment Web site, has experienced the benefits of having an Associate
relationship with Amazon.com. Since its release in early January, The
Motley
Fool's new title "You Have More Than You Think: The Motley Fool Guide
to
Investing What You Have" and two previous Motley Fool books have
consistently
been among the top 10 bestsellers on Amazon.com's "Hot 100" list. The
three
titles are also currently among the top four bestsellers in the business
category. This success is due in large part to sales generated through
The
Motley Fool's Associate bookstore.
Amazon.com pioneered the concept of syndicated selling in July 1996
and has
multi-year exclusive or premier associate relationships with five of the
top
six sites on the World Wide Web, AOL.com, Yahoo!, Netscape, GeoCites,
and
Excite. The Associates Program allows individual Web sites to select
books of
interest to their visitors, add their own reviews and recommendations,
and link
directly to the Amazon.com catalog. Amazon.com handles the secure online
ordering, customer service, and shipping, and sends weekly,
automatically
generated sales reports via e-mail. Associates enroll on the Amazon.com
Web
site and can be up and running in hours. Participation in the program is
free.
More than 30,000 members in Amazon.com's Associates Program earn up to
15
percent of sales for recommending books from their Web sites.
"The Associates Program is a great way for any Web site to participate
in e-
commerce, and The Motley Fool's success underscores the impact
Associates can
have in determining their own destiny," said Jeff Bezos Amazon.com
founder and
CEO.
"Amazon.com and The Motley Fool are a superb match," said David
Gardner, co-
founder of The Motley Fool and co-author of the Fool titles with his
brother,
Tom. "Our company's mission is to educate, amuse, and enrich. Amazon.com
essentially does the same thing with its site. Both companies have
established
a loyal following of extremely satisfied people through word-of-mouth
referrals
and innovative use of the Internet."
More information on the Associates Program and how to join can be
found at
www.amazon.com/associates.
The Motley Fool, Inc., operates the most comprehensive personal
finance and
investment site on the Internet ( fool.com ) and on America
Online
(keyword: FOOL). The Fool serves more than 750,000 households each
month by
providing financial information and strategies through its online forum.
The
Motley Fool's weekly syndicated column currently appears in more than
115
newspapers around the country. The Motley Fool also serves as a regular
commentator on Marketplace Radio.
Amazon.com Inc., Earth's Biggest Bookstore, is the leading online
retailer of
books and is the premier bookseller on Associate Web sites AOL.com,
Yahoo!,
Netscape, Excite, the AltaVista Search Service, the @Home Network, and
the
Prodigy Shopping Network. Amazon.com offers a catalog of 2.5 million
titles,
easy-to-use search and browse features, e-mail services, personalized
shopping
services, secure Web-based credit card payment, and direct shipping to
customers. Amazon.com has virtually unlimited online shelf space and
offers
customers a vast selection through an efficient search-and-retrieval
interface,
as well as streamlined ordering through 1-Click(SM) technology.
Amazon.com
pioneered the concept of syndicated selling on the Internet and has more
than
30,000 members in its Associates Program.
Amazon.com is headquartered at 1516 Second Avenue, Seattle, WA 98101.
Internet address: amazon.com. Telephone: 206-622-2335.
This announcement contains forward-looking statements that involve
risks and
uncertainties, and actual results may differ materially from predicted
results.
Potential risks and uncertainties include, among others, Amazon.com's
limited
operating history, the unpredictability of its future revenues, and
risks
associated with capacity constraints and management of growth. More
information
about factors that potentially could affect Amazon.com's financial
results is
included in the company's final prospectus, dated May 15, 1997, as well
as the
company's Form 10Q for the third quarter ended September 30, 1997, both
filed
with the Securities and Exchange Commission.
NOTE: Amazon.com, Earth's Biggest Bookstore, and 1-Click are service
marks
of Amazon.com Inc. Other product and company names are trademarks and/or
registered trademarks of their respective owners.
/CONTACT: Kay Dangaard, 206-694-2078, or dangaard@amazon.com, or Beth
Garson,
206-694-2105, or bgarson@amazon.com, both of Amazon.com; or Chris Hill
of The
Motley Fool, 703-706-0456, or ChrisH@fool.com/ 05:00 EST
---- INDEX REFERENCES ----
COMPANY (TICKER): Amazon.com Inc. (AMZN)
MARKET SECTOR: Consumer Cyclical (CYC)
INDUSTRY: Limited Product Specialty Retailers; All Specialty
Retailers (OTS RTS)
PRODUCT: Retailing (DRE)
REGION: Washington; North America; Pacific Rim; United
States;
Western U.S. (WA NME PRM US USW)
Word Count: 704
2/18/98 PRWIRE 05:15:00
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