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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?


To: sheila rothstein who wrote (51971)4/5/1998 11:39:00 PM
From: Naggrachi  Read Replies (3) | Respond to of 58324
 
>>Stephen, I think their ad campaign ends in May so hopefully they've only spent 1/2 of the 100 million <<

Wrong!!!

According to KE's 4th Q CC, the ad budget is as follows:

Q1=$15 mil.
Q2=$15 mil.
Q3=$30 mil.
Q4=$40 mil.

So, according to the above, by May they should've spent about $20 mil.

Comments!!

Zead