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Biotech / Medical : BMRA (Biomerica) -- Ignore unavailable to you. Want to Upgrade?

To: yosi s who wrote (64)	4/15/1998 4:13:00 PM
From: Radam	Read Replies (1) \| Respond to of 170

Lancer Orthodontics Announces Two Strategic Alliances in the Managed Care Orthodontic Market Segment SAN MARCOS, Calif., April 14 /PRNewswire/ -- Lancer Orthodontics, Inc. (Nasdaq: LANZ) today announced it has consummated strategic alliances with major orthodontic and dental suppliers that will significantly strengthen Lancer's position in the rapidly growing Dental Health Management Organizations (DHMO) segment of the orthodontic industry and enhance its channels of distribution. "The alliances announced today will dramatically increase Lancer's channels of distribution allowing the company to better serve its customer base of orthodontic groups," said Mr. Douglas Miller, Lancer President and COO. Lancer is a global developer, manufacturer and marketer of orthodontic products. "These alliances enable Lancer to increase its coverage of the U. S. orthodontic industry by tenfold, significantly strengthening and complementing the company's current sales force of 11 persons," Miller said. "The new associations should positively impact Lancer's future revenues," Miller said. He explained that Lancer is in the process of finalizing terms with two other suppliers. "This will also significantly enhance our position in this important DHMO market segment, which is the managed care part of the orthodontics industry," Miller said. Terms of the strategic alliances announced today, including the names of the participant companies, were not immediately available.