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Non-Tech : Simula (SMU) -- Ignore unavailable to you. Want to Upgrade?

To: Jaime H. Ayalde who wrote (1093)	4/20/1998 11:19:00 PM
From: cbdad	Read Replies (1) \| Respond to of 1671

Greetings SMU fans: As an update to my previous post: BMW's ad campaign with regard to head and neck protection is more intensive this week than last. It seems there are commercials on very frequently. There is a new ad that is very impressive. Saw it for the first time last night. The ad begins showing a football game from many years ago, it discuss the invention of the first football helmet and how it revolutionized saftey of the game...next shot shows major league baseball game with a batter being beaned on the head with a fastball. Of course the baseball player is wearing a helmet and there is discussion about the invention of the baseball helmet etc etc. Final shot... a BMW is slidding sideways into a pole with a Dummy....ITS is doing its thing and they talk about the importance of head and neck protection during a side impact. A thing of beauty. Have a good evening...greg