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Technology Stocks : DoubleClick Inc (DCLK) -- Ignore unavailable to you. Want to Upgrade?

To: Terror who wrote (242)	4/18/1998 11:39:00 AM
From: Ken M	Read Replies (2) \| Respond to of 2902

Murphy also advises shorting Infoseek, noting the company is "losing even more money per share than Lycos." He's short Excite, too. And in perhaps his boldest pronouncement, Murphy advises shorting Yahoo!. He contends advertising on Yahoo! doesn't accomplish very much. "Their effectiveness rate is near zero; that is, quality buyers are not being delivered to the advertisers," Murphy writes. "In a great media year like 1997 everyone makes money. Media budgets are high and there is cash to experiment with new outlets like the Internet. As the U.S. economy slows, advertising budgets get cut back and guess who gets cut first? You got it. Folks who cannot demonstrate cost-effective impact that sells products and services." The newsletter's list of "potential prey" includes an array of other Internet companies, including CDNow, Doubleclick, Go2Net, Network Solutions, Sportsline and VeriSign. Complete article at: Message 4110026