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Technology Stocks : OnSale Inc. -- Ignore unavailable to you. Want to Upgrade?

To: CUNNINGHAM who wrote (1051)4/23/1998 11:28:00 PM
From: StaggerLee  Read Replies (2) | Respond to of 4903
 
>>I would like to add ONSL is very close to being profitable.

This is patently false and you should be embarrassed for printing it.

ONSL had revenue of $40 million and cost of sales of $37 million for gross profit of $3 million. SG&A expenses and interest were $9 million.

That means REVENUE NEEDS TO TRIPLE (at least) TO BREAK EVEN. Probably even more to cover the implicit marginal SG&A and additional margin pressures from competition.

It is impossible for this company to ever be profitable.




To: CUNNINGHAM who wrote (1051)4/24/1998 9:56:00 AM
From: Andrew Abrams  Respond to of 4903
 
This is really a proof of concept story. If the management of the company is able to execute this model on a sustained basis, the valuation is immaterial. So far things have gone well, but the inventory control situation is a serious red flag that needs to be watched.

AA


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