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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Mark Fleming who wrote (3361)	4/24/1998 3:20:00 PM
From: TFF	Read Replies (1) \| Respond to of 164684

there a trade paper...well known

To: Mark Fleming who wrote (3361)	4/25/1998 7:10:00 PM
From: Mark Fleming	Read Replies (1) \| Respond to of 164684

I was just thinking about what the Internet Stock Report said in last week's pro-Amazon article... They say it's the user-experience that wins, and Amazon has a better one than B&N. They talk about the importance of fonts used, the elements of the page, graphics, the chosen words, and so on. My God, if this is true, how difficult is it for B&N or anyone else to change their look and feel? That's the easiest thing in their business to change. Copy it if they have to. This applies to other things beyond such superficial elements, such as search engines, user comments, ratings, etc. Nothing could be easier. From the Internet Stock Report: "Yet after comparing the two Web efforts, we still believe that Amazon's user experience--and this we hold as paramount--is superior to Barnes and Noble's. "For Web-based enterprises, that user experience is the most important factor in the success or failure of their effort. From the first click of a mouse (or soon TV), we believe that easy to follow and clearly understandable Web sites will win over rivals every time. Sometimes it's as simple as the choice of graphics or fonts, which sounds ridiculous to a world used to valuing windows and shelves. "In the Web space every icon, link, word, and element on that Web page is your store's door, windows, shelves, counter top, etc. If that assemblage isn't well thought out, clean, efficient, and fast via today's modems, then it's probably costing that Web site/store customers. "