To: Bret P who wrote (385 ) 5/2/1998 1:18:00 PM From: Thomas Kirwin Read Replies (1) | Respond to of 601
"Great Expectations" - BookMatch, MLP, BETA and TASA Bret, I was so impressed by your post on Yahoo! that I had to re-post it here. Additionally, I have inserted my opinions throughout your commentary which I feel is right on target. <<I would hope that most of those long on TASA are not so based on anticipation of some kind of "explosive" report about their new internet product. The BookMatch site is a very good idea, and could grow into something. To put its importance in perspective, only $60,000 for development and some site maintenance are its costs so far. Caught on like wildfire? Probably not. This wouldn't disappoint me.>> IMHO - the BookMatch product while an exceptional concept with rich content is not the holy grail. We will see this service morph through several changes until the correct formula is found to make it successful. The current configuration does not offer any real attraction to the casual surfer or any other potential user with the exception of a contest and book selection of the week. Why should someone re-visit the site. More free functionality is needed. Perhaps we will see the BookMatch program de-coupled from the awards program creating more hits (visits) to the site. Individuals or institutions who wish to use the free service will of course register upon initial use creating a massive marketing list and demographic profile of the potential awards program customers and sales leads for Modern Learning Press, BETA and TASA. I am certain that schools, libraries, individuals and other institutions with internet access will utilize the BookMatch product. Links to functionally limited DRP products will create a greater awareness and demand for these fine products at very little cost. Ever hear of shareware? Don't forget, as TASA gains hits it can sell advertising space to other entities in the education field. Perhaps even form mutually beneficial strategic alliances to sell other top rated software in this manner. This is exciting! <<I am more interested in the acquisition details, how this goes to the bottom line etc. I can only speculate that we would get something on Drake around latter May.>> IMHO - With the deal expected to close 6/30 or 7/1 the only pre-announcement from TASA regarding the Drake Business Schools (DBS) would be a decision to cancel the transaction. Don't look for any other news until the closing date. The acquisition details will be documented in the SEC 8-Ka which should be filed post-closing. <<For now, the consumable workbooks, continued contractual opr., secure testing, phonics products that are coming back into demand, industrial workforce assessment, any plans on weaving this into an integration with post secondary, as well as BookMatch will all be topics of eagerly awaited comment.>> IMHO - I can't agree with Bret any more on this. He has hit the nail on the head as this statement appears to embody the cornerstone of TASA's business plan. <<The modest PE and low volume indicates an investment sentiment that is justifiably cautious. I do expect the ask to drift upward as we approach earnings however.>> IMHO - I doubt that any material earnings will be announced. The stock will drift upward based on the approaching DBS closing date and additional news regarding the success of MLP and BETA. <<If it dips, I'll buy some more.>> IMHO - Great idea! Regards, Tom