MTV Europe Joins The DoubleClick Network:
Wednesday May 6, 8:04 am Eastern Time
Company Press Release
SOURCE: DoubleClick Inc.
MTV Europe Joins The DoubleClick Network
LONDON, May 6 /PRNewswire/ -- MTV Europe announced that it has signed a deal with DoubleClick (Nasdaq: DCLK - news), the global Internet advertising solutions company, to join The DoubleClick UK Network.
DoubleClick will work closely with MTV in Europe to enhance the MTV online experience designed to engage and involve MTV's 16 - 34 year old demographic via exclusive music-related content, innovative interfaces, interactive games and the use of 'intelligent recommendations' which push content most relevant to the site visitors.
Jonathan Patrick, General Sales Director, MTV Networks Europe, said ''DoubleClick was the obvious choice. We were looking for a service provider which could offer both our existing on-air and potential new on-line advertisers a true value-added service, optimizing the synergy between our television and our online platforms. DoubleClick will help us create and offer new advertising vehicles such as sponsorships on our site.'' Jonathan Patrick continues, ''We found DoubleClick to be an ideal partner also because of their impressive track record in the US and their ability to work alongside strong brand names.''
''DoubleClick is committed to building the strongest network of global brands,'' said Barry Salzman, VP of international for DoubleClick. ''We are providing web sites, like MTV, with the technology, marketing and sales tools to be successful online and at the same time growing a network of international brands for advertisers to reach their consumers world wide.''
DoubleClick will work closely with the MTV Online strategy of 'regional expansion' in Europe, whereby -- following the same path as for its television operations -- MTV aims to get closer to its audience by becoming more regionally relevant within its key European territories. The website will include regional front doors offering relevant programming, chart and event information. DoubleClick's network and understanding of the European market will provide the support and service required by MTV.
About MTV
MTV channel related content includes the Show Guide, the dedicated Show Pages (HOT, In Touch, Party Zone, etc.), Charts and News (headlines and stories).
The MTV website has been designed to engage, excite and interact with its users to encourage repeat visits. Together, MTV and DoubleClick will demonstrate the clear benefits of advertising on the MTV website, notably precise targeting, as the interactive site contains dynamically customized content specific to each user. These interactive elements include MTV Fantasy Band, 3D Mix, Artist Archive and a dedicated area -- COMMunity -- designed to maximize each visitor's personal experience of the site, offering personal pages, chat rooms and MTV mailboxes.
Access to MTV website:
UK: mtv.co.uk
Rest of Europe: mtveurope.com
Additional regional front doors to the MTV website to be introduced in
near future.
About DoubleClick
DoubleClick, Inc.( www.doubleclick.net ) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick, Inc. has headquarters in New York City and maintains offices in London, Tokyo, Madrid, Milan, Sydney, Stockholm, Toronto, Atlanta, Boston, Chicago, Dallas, Los Angeles, and Silicon Valley, and currently intends to expand into additional European countries and the Pacific Rim.
This news release contains statements of a forward-looking nature relating to the future events or the future financial results of DoubleClick. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors which could cause actual events or results to differ materially from those indicated from such forward-looking statements, including the matters set forth in DoubleClick's reports and documents filed from time to time with the Securities and Exchange Commission.
SOURCE: DoubleClick Inc.
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