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To: e. boolean who wrote (12979)	5/8/1998 9:21:00 AM
From: e. boolean	Read Replies (2) \| Respond to of 213176

FYI, some addnl info in this Newsbyte version re Macromedia: Apple & Macromedia Deal Remains Secret 05/07/98 CUPERTINO, CALIFORNIA, U.S.A., 1998 MAY 7 (NB) -- By Patrick McKenna, Newsbytes. Neither Apple Computer [NASDAQ:AAPL] nor Macromedia [NASDAQ:MACR] will reveal what took place in a technology and personnel shift from Macromedia to Apple, announced earlier this week, but outside sources say Macromedia's Final Cut technology is at the heart of the deal. Both companies issued a joint press release stating Apple had acquired technology and personnell from Macromedia to enhance future versions of its widely used QuickTime software. According to Apple, the acquisition is part of Apple's efforts to make QuickTime the industry standard for digital video authoring and playback on personal computers and over the Internet. On March 17, 1997, Macromedia announced a preview of Final Cut, calling it a software product under development for digital video editing, compositing and effects. "Final Cut is being designed as the first and only cross-platform, video software technology to use open system media layers to meet the productivity and quality needs of all video professionals from broadcast and cable television, film and corporate video producers to videographers and multimedia developers," Macromedia said in a formal release. "Using the latest versions of QuickTime on both Windows and Macintosh system software, which allows appellations to work with a variety of digital video hardware, Final Cut will offer the most advanced technology and a feature rich application at a fraction of the cost of proprietary, turnkey systems from AVID, Scitex, D-Vision, and others." A MacWeek article claimed, "Apple and Macromedia's deal reportedly reflects the divergent strategies of the two companies. While sources said Apple will use the team to reposition itself as a leader in the desktop video market, Macromedia is reportedly eager to refocus its efforts on Web technologies." Apple spokesperson, Russell Brady, confirmed the deal but said Apple will not reveal specific technologies. He also declined to comment on how many Macromedia employees are scheduled to transfer to Apple's Cupertino, California campus. Macromedia was unavailable for comment.