To: cm who wrote (6013 ) 5/11/1998 4:24:00 PM From: cm Read Replies (3) | Respond to of 9343
SEEK-ish (And Other) Bits & Tidbits... * At ZDtv.com, only SEEK and HotBot get 5-star ratings. Lycos, in fact, pulls in only at 3 stars. (About now, I would expect XCIT or LCOS to start screaming that, "Well, WHO CARES? Search engine are commodities!") * Given the proven strength and sophistication of SEEK's UltraMatch service for advertisers--as discussed in the May issue of Wired--I am reminded of one of SEEK's greatest problems: MARKETING. If they are smart they will leverage the Wired article with reprints and mailers to major online media directors across the country... inside agencies and big corporations who are just beginning to put together their online strategies. UltraMatch (which used to be called ClickSeek) is an awesome product. DoubleClick is TRYING to do some of the same things but, thus far, with VERY MIXED RESULTS. But, in all honesty, what I may perceive as SEEK's weakness in marketing could be just as attributable to the fact they have less than 200 employees. * Per my earlier post about PQT--had I not been rushed, I would have said: so who is rumored to be buying PC Quote? Anyway, if you bought in this morning, you did alright. Tomorrow? Another day. * Let's see XCIT got downgraded from Strong Buy to Buy, had an article released about a security bug on their personalization pages, and I think is getting more than the once-over because of its deal with NSCP. As I said on the e-commerce thread, IMHO, one year from now everybody's gonna look back at the XCIT/NSCP deal and yawn. (But, Steve Harmon would definitely not agree with me... according to his article this morning, at least.) * I still think SOMEBODY smart should buy Wired Digital, get Web rights to the name, and get HotBot to boot. Talk about INSTANT CONTENT and INSTANT EXCELLENT SEARCH ENGINE capabilities... this would be a coup, IMHO, for any number of large companies who are contemplating making a splash on the Web. * Also, something at ZDNet indicates, not too surprisingly, that SENIOR CITIZENS are getting on the Web at a greater rate than projected. Their favorite sites? Travel and SEARCH ENGINES. Search engines are NEWBIE HEAVEN... even though they may be one step removed from the ISPs, etc... people want to know how to get their arms around this beast called the Web. Best Regards, c m