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Technology Stocks : Gateway (GTW) -- Ignore unavailable to you. Want to Upgrade?


To: yard_man who wrote (5878)5/15/1998 5:25:00 PM
From: oexwa  Read Replies (2) | Respond to of 8002
 
tippet - and anyone else

GTW changed its ad agency recently and eliminated the folksy South Dakota/ Holstein image for a more urban, MTV-like program. What does anyone think about the change? Is it a natural progression from a niche campaign that appealed to first time buyers to a more geek-oriented, performance- obssessed clientele? Will it work? Is it good? What are your thoughts?