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To: Nipse who wrote (1604)5/20/1998 11:57:00 AM
From: Melissa McAuliffe  Read Replies (2) | Respond to of 6974
 
Nipse, You hit the nail on the head with this statement.>>.I think there is a rather large risk of failure and the game is how to make the salespeople use the system. That is the critical point.

It takes strong leadership and commitment to make using a SFA system a job requirement BUT if a company can effectively manage this then I have no doubt that a SFA system will prove to be beneficial to the company's bottom line.